Enter your pipeline numbers at each stage to see exactly where leads are dropping off — and which bottleneck is costing you the most revenue.
What it does
Identifies where leads drop out of your sales funnel by calculating conversion rates between every stage, pinpointing the biggest leaks, and quantifying the revenue impact of fixing them.
Why it matters
Most companies lose 60-80% of leads between MQL and closed-won. Finding and fixing even one major leak point can add 20-40% more revenue without increasing top-of-funnel spend.
Definition
Funnel leakage is the percentage of prospects who drop out at each stage of the sales funnel. It's measured as the conversion rate between consecutive stages.
Assumptions
How to interpret your results
Focus on the stage with the lowest conversion rate first — that's your biggest leak. Fixing a 20% conversion at one stage has more impact than improving a 60% conversion elsewhere.
How to improve
Speed up response time
Responding to leads within 5 minutes increases conversion 21x
Qualify harder
Better qualification means fewer leads leak from middle stages
Automate nurture
Dropped leads aren't dead — automated nurture sequences recover 15-20% over time
| Transition | Conv. Rate | Dropped |
|---|---|---|
| Leads → SQLsBiggest Leak | 30.0% | 350 lost |
| SQLs → Demos | 40.0% | 90 lost |
| Demos → Proposals | 50.0% | 30 lost |
| Proposals → Closed Won | 33.3% | 20 lost |
Overall Conversion
2.00%
Revenue (Actual)
$80,000
Fix This First: Leads → SQLs
Only 30.0% of Leads convert to SQLs. Improving this stage has the highest leverage on revenue.