B2B Lead Scoring Model(Free Download)

Score leads 0-100 based on firmographic data (company size, industry, revenue), behavioral signals (page visits, email opens, demo requests), and engagement recency. Automatically routes hot leads to sales and warm leads to nurture sequences. The model splits the 100 points into three buckets — up to 40 for firmographic fit, up to 45 for behavior and intent, and a recency decay that subtracts points after 30 days of silence — so a perfect-fit company that went quiet does not outrank a smaller account actively requesting a demo. Threshold bands come pre-configured (70+ routes to sales, 40–69 enters nurture, under 40 stays in marketing) and every threshold is a single cell edit in the Excel scorecard. The CSV import maps each scoring rule to a HelloGrowthCRM automation, which means the same scorecard your team debates in a spreadsheet becomes the live routing logic in the CRM without re-keying anything.