WhatsApp Broadcast Message Samples

The category is not cosmetic. Under Meta's per-message pricing, effective 1 July 2025, what a template costs depends on the category applied to it.

Two things follow, and both change how you write.

You do not choose the category — Meta does. Businesses accept the charges associated with the category applied to the template at the time of use. Slipping "and enjoy 20% off" into an order update does not make it a cheap marketing message; it makes it a template that may be categorised as marketing and charged accordingly. Keep utility messages strictly transactional.

Messages from a customer to you are never charged. So a utility template that prompts a reply, sent while a service window is open, can cost nothing at all. That is the cheapest and most useful shape of message on the platform, and the templates below are grouped to make it visible.

Source: Meta's pricing documentation on developers.facebook.com, checked 19 August 2026. Rates and category rules change; re-check before you plan a budget around them.

Retail offer — MARKETING

> Hello {{1}}, our end-of-season sale starts today at {{2}}. Flat {{3}}% off across footwear and bags, until {{4}}. Show this message at the counter, or reply STORE and we will hold your size. Reply STOP to opt out.

Notes: name the store and the end date. "Reply STORE" gives you an inbound message, which opens a service window and is itself free — so the follow-up conversation costs nothing.

Festive greeting with an offer — MARKETING

> Wishing you and your family a very happy Diwali from all of us at {{1}}. As a thank-you, here is {{2}}% off anything you buy before {{3}}. Just mention this message in store. Reply STOP to opt out.

Notes: a greeting attached to an offer is a marketing message. A pure greeting with no commercial content is still likely to be categorised as marketing — do not assume goodwill messages are free.

Re-engagement — MARKETING

> Hello {{1}}, it has been a while since your last visit to {{2}}. We have added {{3}} since then. If you would like us to keep you posted on new arrivals, reply YES. If not, reply STOP and we will not message you again.

Notes: re-engagement is the message most likely to attract blocks, and blocks feed message quality, which feeds your messaging limit. Send it to a defined lapsed segment, not to everyone.

Appointment reminder — UTILITY

> Hello {{1}}, this is a reminder of your appointment with {{2}} on {{3}} at {{4}}. Address: {{5}}. Reply RESCHEDULE if the time no longer suits you, or CANCEL to release the slot.

Notes: no offers, no cross-sell. The reply prompt is functional, which keeps it transactional.

Order confirmation — UTILITY

> Thank you {{1}}, we have received order {{2}} for ₹{{3}}. We will confirm dispatch within {{4}} working days. Reply HELP if anything on the order looks wrong.

Dispatch and delivery update — UTILITY

> Order {{1}} has been dispatched and is expected on {{2}}. Track it here: {{3}}. If you will not be at the address, reply CHANGE and we will arrange another day.

Payment reminder — UTILITY

> Hello {{1}}, invoice {{2}} for ₹{{3}} is due on {{4}}. You can pay here: {{5}}. If you have already paid, please ignore this message, or reply PAID and we will check.

Notes: keep the tone factual. A reminder that turns into a sales pitch risks being recategorised, and it reads badly to a customer who has simply forgotten.

Service follow-up — UTILITY

> Hello {{1}}, your {{2}} service was completed on {{3}}. The next one is due around {{4}}. Reply BOOK and we will find you a slot.

There is one further exception worth planning around: conversations opened from Click-to-WhatsApp ads carry a free entry point, giving 72 hours in which all messages are free. If you run those ads, the highest-value thing you can do is get the whole qualifying conversation finished inside that window.

Say who you are in the first line. The recipient may not have your number saved and will see an unfamiliar number.

One action per message. Reply YES, click the link, or come in before Sunday. Not all three.

Put the opt-out on marketing messages, not on utility ones. A "reply STOP" line on a delivery update is confusing and invites people to switch off messages they actually want.

Use variables for anything you would otherwise send twice. Name, order number, amount, date. A template with the customer's real order number gets read; a generic one gets ignored.

Do not disguise marketing as utility. Aside from the categorisation risk, it is the fastest way to lose the trust that makes utility messages welcome.

Templates are only worth writing if someone acts on the replies. WhatsApp tools automate inside WhatsApp; HelloGrowthCRM continues the conversation off it — the same customer reachable by SMS, email and dialer, with a task and a pipeline stage attached, so a "reply YES" becomes an owned opportunity rather than a notification. WhatsApp Campaigns are available on our tier 2 plans and above, and a free plan is available. For what a send actually costs, see our explainer on WhatsApp Business Platform pricing.