How much structure the product imposes
A minimal CRM lets you work almost any way you like, which is comfortable and offers no guardrails. A pipeline CRM imposes a shape — stages, next actions, probabilities — which is mildly annoying and produces a forecast. Choose the level of discipline your team will accept.
The size of team each assumes
Minimal tools are happiest with a handful of users and one shared way of working. Pipeline tools handle several reps, multiple pipelines and territory splits more comfortably. Look one year ahead rather than at today's headcount.
Breadth versus depth
Simplicity has a ceiling, and you usually meet it in reporting, automation and campaigns. The cost of that ceiling is not the missing feature; it is the second and third subscription bought to work around it, and the data spread across them.
Implementation effort
Low in both cases. The genuine work is agreeing definitions and cleaning the contact list before import. A messy spreadsheet imported into any CRM produces a messy CRM, and no amount of product simplicity fixes that.
Channel coverage
Both are built around email and manual logging by default. If your selling happens on calls and WhatsApp, check how much of that lands on the record automatically, because manual logging is the first habit to disappear in a busy week.