How education is actually sold in Egypt
Parents research on social media and enquire by message
The search for a school, a language centre or a training course usually starts on Facebook and moves to WhatsApp or a phone call. Very little of it begins on a website form. An admissions office that treats social messages as a side channel rather than the main pipeline is measuring the wrong funnel entirely.
The first question is the programme, not the price
Parents want to know which section or division a child would join, the language of instruction, and whether there is a place in the year group. Only after that does the fee conversation start, and it is a conversation about the payment plan as much as the total.
Fees are paid across the year
Most families pay in instalments, whether by bank transfer or through a payment outlet. That makes fee follow-up a relationship task rather than an accounting one: a reminder sent politely before the due date keeps a family comfortable, while a call afterwards changes the tone of the whole year.