How finance is sold in South Africa
Referrals, lead lists, and an advice conversation
A South African brokerage typically works three streams at once: referrals from accountants, attorneys, estate agents and existing clients; leads bought or generated through call centres and online quote forms; and its own book, which renews annually. The sale itself is consultative. A client is taken through a needs analysis, given a recommendation, and asked to decide — and the firm is expected to be able to show what was recommended and why, long after the conversation.
The money arrives monthly, so the risk is monthly too
Most products are collected by debit order, usually timed around when the client is paid. That makes a failed collection an early warning rather than an accounting detail. A brokerage that only measures new business written will keep writing over a book that is quietly lapsing underneath it.