Consulting business development is deadline work disguised as relationship work
Firms describe business development as a relationship activity, and the relationship part is real. But the mechanics are unforgiving and administrative. An RFP closes at a stated time. A panel renewal requires audited financials submitted by a date. An expression of interest needs three annexures in a prescribed format. None of that rewards judgement; it rewards a calendar.
The consulting firms that lose pursuits rarely lose them on strategy. They lose them on a missed annexure, a portal upload that failed at 5.55 pm, or a proposal that was never followed up after submission because everyone had moved to delivery.