Get the exact follow-up cadence for your deal size, industry, and sales motion. Know how many touches to send, which channels to use, and what to say at each step.
What it does
Calculates the optimal number of daily/weekly outreach activities per channel (email, phone, LinkedIn) based on your goals, team size, and historical conversion rates.
Why it matters
Most reps either under-prospect (not enough pipeline) or over-contact (annoying prospects). This tool finds the right activity volume to hit quota consistently.
Definition
Outreach frequency is the number of sales touches per prospect per channel over a defined period. Optimal frequency maximizes response rates without causing prospect fatigue.
Assumptions
How to interpret your results
If your required daily activity seems unrealistic, either improve conversion rates (better targeting/messaging) or increase team size. Don't just dial faster with bad lists.
How to improve
Focus on quality over quantity
100 targeted touches beat 500 spray-and-pray dials
Use time blocks
Dedicate specific hours to calling vs. emailing for better focus
Track by outcome, not just volume
Conversations and meetings booked matter more than dials made
9 touchpoints · 30 days
Reference company-specific trigger. Under 120 words.
No pitch. Brief note only.
Insight or benchmark relevant to their role.
Reference email. Ask for 20-minute discovery call.
Similar company result. Keep it concise.
Different angle — mention competitive pressure or timing.
Short, direct message. Single question.
Offer to close the loop or connect next quarter.
Check if priorities have changed.
Industry-Specific Tip
SaaS buyers respond well to product-led touches (trials, demos, benchmarks). Include free trial CTAs.