What is the Model Context Protocol (MCP)?

MCP is an open standard, originally developed by Anthropic, that defines how AI assistants connect to external data sources and tools. An MCP server exposes a set of functions (“tools”) an AI client can call mid-conversation. Ask Claude “what does HelloGrowthCRM cost in India?” and it calls a pricing tool on our server and answers from the live figure instead of guessing.

What is the HelloGrowthCRM MCP server?

A free, public, read-only MCP server at https://mcp.hellogrowthcrm.com/sse. It gives any AI agent accurate HelloGrowthCRM product knowledge — pricing, features, integrations, comparisons, guides, help-centre and blog content, country and industry pages — plus a set of website bot and crawler governance tools. It is a mirror of our public website, not a connection to your CRM account. It holds no customer data and performs no CRM actions.

Which AI clients can connect?

Any client that speaks MCP over Streamable HTTP: Claude, Cursor, Windsurf, Zed, Continue.dev, and custom Python or Node agents built on the MCP SDK. ChatGPT connects to it as a remote MCP connector. Connection is URL-only — there is nothing to authenticate.

Do I need an API key or a paid plan?

No. The server is public and unauthenticated, on every plan, including the free one. Never send API keys, CRM credentials or customer data to it — it has no use for them and no endpoint that accepts them.

Can my AI agent read or write my own CRM data?

No. No endpoint serves those tools today, on any plan. An authenticated CRM MCP server is on the roadmap; when it ships, this page will document it in the same release — not before. If you want to automate against your own CRM data today, use the REST API documented at /docs.

Live server• Read-only • No API key • Free on every plan

HelloGrowthCRM MCP Server

A free, public Model Context Protocol server that gives Claude, Cursor, ChatGPT and any other AI agent accurate, current HelloGrowthCRM product knowledge — pricing, features, integrations and comparisons — plus a set of website bot and crawler governance tools. Point your client at one URL. No key, no signup.

Endpoint

https://mcp.hellogrowthcrm.com/sse

See the live tool catalogue REST API documentation

Already a customer? Get your API key from CRM Settings → API Keys

Diagram of AI clients connecting to the public HelloGrowthCRM MCP server for product knowledge and bot governance tools

What this server is not

This is not a connection to your CRM account. It holds no customer data, reads no deals or contacts, and performs no CRM actions. There is no endpoint that accepts your credentials — never send an API key, a password or customer data to it. An authenticated CRM MCP server is on the roadmap; this page will document it when it ships, and not before. To automate against your own CRM data today, use the REST API.

Claude ↔ HelloGrowthCRM MCP

# User prompt to Claude

> "What does HelloGrowthCRM cost in India, and how does it compare to Zoho?"

# Claude calls MCP tools in sequence

tool: pricing_get_country_plans

country: "IN"

→ live INR plan tiers returned from the site

tool: content_get_comparison

slug: "zoho"

→ current comparison data returned

# Why this matters

Without MCP the model answers from training data — often months stale, sometimes invented.

What the server exposes

Two families of read-only tools, plus a set of MCP resources. The authoritative, always-current catalogue is served by the server itself at /version — we link to it rather than reprinting counts here, so this page cannot go stale.

Product knowledge

Pricing plans and per-country pricing, features and products, integrations and their categories, competitor comparisons and alternatives, help-centre articles, blog posts, glossary terms, guides, templates, partner programme, changelog, company profile and regional contacts.

Website & bot governance

Verify a crawler's identity by reverse DNS, generate a robots.txt from a policy, analyse access logs for bot traffic, review allow and block lists, generate and check llms.txt, and run AI-extractability and sitemap diagnostics.

How to connect in 3 steps

Copy the endpoint

https://mcp.hellogrowthcrm.com/sse — that is the whole credential story. There is no key to generate and no account required.

Add it to your AI client

For Claude Desktop or Cursor, add {"url": "https://mcp.hellogrowthcrm.com/sse"} to the MCP servers block in your config. For ChatGPT, add it as a remote MCP connector.

Ask about the product

"What does HelloGrowthCRM cost in India?", "How does it compare to Zoho?", "Which integrations support WhatsApp?" — your assistant answers from live site data instead of stale training data.

Connect in 2 minutes

Paste the snippet for your AI client. There is no key to substitute.

claude_desktop_config.json

{
  "mcpServers": {
    "hellogrowthcrm": {
      "url": "https://mcp.hellogrowthcrm.com/sse"
    }
  }
}

.cursor/mcp.json

{
  "mcpServers": {
    "hellogrowthcrm": {
      "url": "https://mcp.hellogrowthcrm.com/sse"
    }
  }
}

ChatGPT — add as a connector

Settings → Connectors → Add custom connector
URL: https://mcp.hellogrowthcrm.com/sse
Authentication: None

Try it — connect, ask, trace

See how a connection looks for your assistant of choice, what people actually ask in plain English, and the tool-call trace behind the answer.

Pick the assistant you use most. Add the snippet to its config and it gains read/write access to your HelloGrowthCRM workspace through the MCP server.

~/Library/Application Support/Claude/claude_desktop_config.json

{
  "mcpServers": {
    "hellogrowthcrm": {
      "url": "https://mcp.hellogrowthcrm.com/sse"
    }
  }
}

Compatible AI clients

Claude (native MCP client)

Cursor IDE

Windsurf

Zed editor

Continue.dev

ChatGPT (remote MCP connector)

Custom Python/Node agents

Any Streamable HTTP MCP client

Safety

Read-only: the public server changes nothing, in your account or ours

No customer data: it mirrors public website content, not CRM records

No credentials: there is no endpoint that accepts a key — never send one

Rate limited per client to keep the service available to everyone

Tool catalogue and version are published at /version so you can see exactly what you are connecting to

Governance controls for AI-initiated actions — audit trails, scoped keys, PII masking — will be documented alongside the authenticated CRM server when it exists. They do not apply to a read-only server that takes no actions.

Frequently asked questions

Give your AI assistant accurate answers about HelloGrowthCRM

One URL, no key, free on every plan. Add it to Claude, Cursor or ChatGPT and stop getting answers from stale training data.

Browse the tool catalogue Get API Key — CRM Settings Read the REST API docs

Watch: Agentic AI Overview

Agentic AI in Sales — From Assistive to Autonomous CRM — What changes when AI stops suggesting and starts doing — with the guardrails you set.