How Coimbatore businesses sell today
Engineering sold through dealers, on the phone, in Tamil
Coimbatore is a manufacturing city that sells mostly through channel. Pumps, motors, castings, textile machinery and job-work engineering move through dealers, distributors and repeat industrial buyers, and the relationship is carried by phone calls and WhatsApp messages in Tamil. The product is technical, but the sales process is personal.
That works until the dealer network grows past what one person can hold in mind. Then the pattern becomes familiar: enquiries answered late, quotations never revisited, spares business lost to a local competitor, and outstanding amounts that quietly age past ninety days.
