How catering companies in the United States actually sell
Two businesses share one kitchen here. One is corporate: office lunch programmes, meetings, hospital and campus accounts, holiday parties, all bought on convenience and reliability and reordered without much ceremony. The other is social: weddings, milestone parties and galas, bought once, researched heavily, decided after a proposal and usually a tasting. Peak season stacks both on top of each other.
A CRM for catering companies USA operators buy therefore has to do something a restaurant tool never does. It has to answer whether a date is genuinely deliverable, then carry a proposal through revisions, a tasting, a contract and a final confirmed count without losing the thread.
Money follows a familiar shape
A retainer holds the date, the balance falls due before service, and corporate accounts are frequently invoiced on terms after the event. Payment lands by card or bank transfer, and proposals typically carry service charge and tax lines that clients read closely.
Email and phone, with texts on the day
Corporate buyers live in email and expect a proposal they can forward. Social clients want a call and then email confirmation. On event day everyone switches to text. Keeping all three attached to the event record is what lets a colleague cover a wedding when the salesperson who sold it is at another job.