How staffing firms actually win work in the USA
The client side is a different sale from the candidate side
Almost every US agency has an ATS, and almost every US agency still tracks clients in a spreadsheet. Winning an account means outbound calls and emails to talent acquisition leads, a capability conversation, a rate negotiation, then legal review of an MSA with insurance certificates and payment terms attached. None of that is candidate workflow.
Contingency, retained and contract are three different deal shapes
A contingency perm placement is a race with two other firms and pays once. A retained search bills in stages. Contract staffing is an annuity: a bill rate, a pay rate, a margin and a start date that repeats weekly until the assignment ends. Treat all three as one stage list and your forecast becomes fiction.
VMS and MSP reqs change the shape of the desk
Where an account sits behind a vendor management system, the req arrives through a portal with a submission window, a submission cap and a rate ceiling you did not set. Speed beats relationship and margins are thinner, so mixed desks need both kinds of work on one board.