How early-stage selling works in Bengaluru
The founder is the sales team, and then suddenly is not
In the clusters around Koramangala, Indiranagar and HSR Layout, most early revenue is closed by a founder. That works until it does not. The company hires its first salesperson, and everything that made founder selling effective, which is context, history and instinct, turns out to live nowhere anyone else can read it.
Two customers, two motions
Many Bengaluru startups sell to Indian businesses and to customers abroad at the same time. Domestic deals move on calls and WhatsApp with faster decisions and smaller values. Overseas deals run on email and scheduled video calls, with security reviews and procurement steps that add weeks. One pipeline can hold both, but only if the stages acknowledge the difference.