Follow the life of one Sri Lankan enquiry
Someone messages your WhatsApp on Sunday evening asking for a rate. An executive replies on Monday, then rings to explain the options. A quote goes out by email or as a photograph of a printed sheet. The customer says they will confirm. And then, in a great many businesses, the trail ends. Nothing is wrong with any single step; what is missing is a record that survives between them.
Where the enquiry usually falls over
The message is on one handset. The call is in a phone log nobody reads. The rate is in an email folder or a photo gallery. The promised follow-up existed only as an intention. A CRM does not make the team work harder here; it makes the four fragments into one record with an owner, a value and a date for the next action.
