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The version of this built for Indian teams

WhatsApp Broadcast for Coaching Institutes That Fills the Next Batch

Every institute is sitting on two or three seasons of enquiries that never enrolled: the parent who said next year, the student who sat through a demo class and picked the centre nearer home, the family that registered for last year's scholarship test and was never called again. That is the cheapest audience an admissions team will ever have, and most institutes try to reach it with a hoarding on the main road. WhatsApp broadcast sends a segmented, Meta-approved message to those contacts from the institute number they already recognise.

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Why last season's enquiry register never gets used again

The enquiry register from last June is a spreadsheet on one counsellor's laptop and a few hundred chats on her personal handset. Nobody can pull everyone who asked about the Class 11 foundation batch, took a counselling call and did not pay, let alone reach them in the week the new batch dates go up. So the batch launch is announced with pamphlets at a school gate, and the institute pays again to find families it had already met.

The parents who did enrol are served no better. A family finishing a two-year batch, content enough to send a cousin next year, hears nothing after the last instalment clears, and the referral wave that follows result season is left to chance. Sending the same message to four hundred parents by hand costs a full day of somebody's season and is the quickest way to get the front-desk number blocked.

Segments built from the enquiry record, not an uploaded sheet

A broadcast goes to a CRM segment rather than a phone list, so the audience is a filter you can describe out loud: enquired last season for a named course, counselling done but never paid, sat a previous scholarship test, currently enrolled and finishing this term, sibling of an existing student. Each family receives a private one-to-one message carrying the student's name, the batch they asked about and their nearest centre, never a group thread. Replies land in the shared inbox against the original enquiry, so the counsellor opens a conversation with history rather than a cold number, and opt-out is enforced per contact.

More on the capability itself: WhatsApp Broadcast. More on this industry: CRM for coaching institutes.

Announcing a scholarship test to families who already know you

The test date is fixed for a Sunday three weeks out.

  1. 1Build the segment: opted-in enquiries from the last two seasons for Class 9 to 11 batches, excluding anyone already enrolled or registered.
  2. 2Send the approved template with the date, the centre and the registration link, merged with the student's name and the batch they asked about.
  3. 3Replies open in the shared inbox on the old enquiry record, so the counsellor sees what was discussed last season before answering.
  4. 4Read delivered, replied and failed counts, then hand the silent numbers to counsellors as a call list rather than sending again.

₹899/user/month + GST on annual billing, billed in INR with a GST-compliant invoice. ₹1,099/user/month + GST if you would rather pay month to month. The free plan carries one user and 200 leads and does not expire.

Also used by this team

The same feature, elsewhere

Questions teams ask

Put your own week through it

Import last month's enquiries and replay them through this workflow. It takes an afternoon and tells you more than a demo will.

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