Why the festival blast stops working
The Karva Chauth offer goes to four thousand numbers on a Thursday evening. Some are men, several hundred moved cities two years ago, and a fair number were in the salon that same morning. The people who reply are mostly the ones who would have booked anyway, while the ones who opt out are quietly the clients you most wanted back.
The second problem is timing against your own chairs. A blanket discount lands on a Saturday that was already fully booked, so margin is given away on slots that would have sold themselves, and Monday and Tuesday stay empty. The messages that would genuinely earn something, a course of sittings that stalled halfway or a package with two facials left and five weeks to expiry, never go out at all, because nobody can pull that list out of the billing software.
Segments built from service history, not from a phone list
A broadcast audience here is a filter over your own client records rather than a spreadsheet somebody exported: colour clients of the Andheri branch whose last visit was more than eight weeks ago, or everyone holding a six-session package with sittings still unused. Sending runs on the official WhatsApp Business API using approved templates, one to one, so no recipient sees who else received it and the name and last service merge into the wording. Opt-in status sits on the client record, opted-out numbers are excluded automatically, and the campaign report separates delivered, read, replied and failed.
More on the capability itself: WhatsApp Broadcast. More on this industry: CRM for salons and spas.
Filling a quiet week in the middle of the month
Bookings thin out after the tenth. This is the send that fixes it.
- 1Filter to one branch, to clients whose usual interval has passed by ten days or more, and exclude anyone already holding an appointment.
- 2Send an approved template that names her last service and offers two specific slots on Tuesday and Wednesday.
- 3Replies arrive as conversations on those client records, and the desk books straight from the chat.
- 4Delivered, read, replied and opted out are counted per campaign, so the next send goes to a smaller and better list.
₹899/user/month + GST on annual billing covers everything on this page. There is no per-user minimum, no setup fee and no implementation SKU, and the Free Forever plan carries one user and 200 leads with no card.
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Start free, import a list, and run the sequence above. If it does not change what your team does on Monday, nothing was spent.