The Saturday table that never arrives
A large party books on a Tuesday and the restaurant hears nothing until Saturday night, when four of the twelve arrive, or none of them do. The prime table was held through the best turn of the evening, the section was prepped for twelve, and nobody knows whether they forgot, changed plans, or booked three restaurants and picked one. The booking was made in a conversation and then left alone for four days.
The same silence sits on the catering side, where it costs more. The advance for an outdoor event is agreed on a call and never followed by a payment request. A tasting is booked and the client arrives on the wrong day. The kitchen asks for a headcount at its cut-off and gets it on the morning of the event. Each is a message somebody meant to send during a service they could not leave.
Messages triggered by the date on the record
Sequences run off the booking rather than off memory. A confirmed large-party booking sends its confirmation immediately and a reminder the day before with a quick-reply button to keep, change or release the table, so a cancellation arrives on Friday evening while the date can still be resold instead of as an empty table on Saturday. A tasting sends its own reminder. An unpaid advance sends a request three days after the proposal. Any reply pauses the sequence and lands in the shared inbox, so a guest changing their date talks to a person.
More on the capability itself: WhatsApp Automation. More on this industry: CRM for restaurants.
From a Tuesday booking to twelve at the table
One private dining booking, four automatic messages, no chasing.
- 1On confirmation the guest gets the date, the time, the room and what the advance covers, in writing.
- 2Three days out, a keep-or-release button. A release frees the Saturday while there is still time to sell it.
- 3One day out, the reminder with directions and parking, which is what actually causes late arrivals.
- 4Two days after, a thank-you noting the room is open for their next occasion, logged on their record.
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Put your own week through it
Import last month's enquiries and replay them through this workflow. It takes an afternoon and tells you more than a demo will.