The guest list that lives in four places
A restaurant collects contact details constantly and files almost none of it anywhere usable. The host desk writes a name on a reservation sheet. The events coordinator keeps the anniversary enquiry in her own chats. The company that took two hundred biryani boxes last Diwali exists as an invoice. The aggregator order arrives with no customer attached at all. None of it is a list anyone can filter.
So the festive menu goes to everyone or to nobody. Sending a New Year ticket price to a couple who book a quiet weekday table is noise. Sending nothing to the company that took the private dining room for two year-end parties running is a booking handed to whoever asked them first. The one audience that costs nothing to reach, people who have already eaten your food, is the audience that never gets a message.
Segments built from how they booked
Broadcast sends to a CRM segment rather than an uploaded sheet, so the audience is a filter you can defend: last visit date, private dining enquiry closed lost, corporate account, bulk order above a headcount, the outlet they usually visit. Each recipient gets a private one-to-one message with their own name and their usual party size merged in, never a group thread, and replies land in the shared inbox against their record so the coordinator can hold a date in the same conversation. Opt-out is enforced per contact, and template approval keeps the restaurant number in good standing with Meta.
More on the capability itself: WhatsApp Broadcast. More on this industry: CRM for restaurants.
A New Year release, sent in one afternoon
Seats for the thirty-first are limited. The list is not.
- 1Filter to guests who dined at that outlet in the last year and have not been in since September, plus everyone who enquired about the private room and never confirmed.
- 2Send the approved template carrying the menu, the seating bands and a quick-reply button to hold a table.
- 3Replies arrive in the shared inbox, assigned to the events coordinator, who turns the interested ones into enquiries with a date and a cover count.
- 4Non-repliers stay in the segment for one follow-up send a week later. Opt-outs drop out permanently.
₹899/user/month + GST on annual billing covers everything on this page. There is no per-user minimum, no setup fee and no implementation SKU, and the Free Forever plan carries one user and 200 leads with no card.
Other things this team runs here
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See it with your own numbers
Start free, import a list, and run the sequence above. If it does not change what your team does on Monday, nothing was spent.