Agriculture sells against a window, not a quarter
Agri input sales run on the crop calendar, and almost every sales tool runs on the financial one. A kharif enquiry in November is not a dead lead; it is a rabi conversation that needs parking and reviving. A dealer who has not ordered this month may be entirely on schedule, or may be six weeks behind the pattern of three previous seasons. Neither fact is visible in a monthly pipeline report, which is why so much agri lead data is quietly discarded.
The compounding problem is that peak demand arrives in a fortnight. During that fortnight, orders come through personal handsets and demo plots stop being visited, and both losses are invisible until the season closes.
