HelloGrowthCRM is published on the Microsoft commercial marketplace under the publisher name Meru Technosoft, in the SaaS category, with a free trial. It is the same product described everywhere else on this site: AI lead scoring, a built-in dialer, WhatsApp and SMS, email automation, AI voice agents, forecasting, territory management and support, in one system. Nothing about the software changes because you arrive from the marketplace rather than from search. You get the same signup, the same plans and the same platform. The listing exists because a large share of business buyers begin inside Microsoft's ecosystem, and a catalogue entry puts the product in the place those buyers already look.
A marketplace listing is a different kind of signal from a review directory. G2 and Capterra tell you what customers said; a Microsoft listing tells you who the publisher is. To publish, a company has to enrol as a Microsoft partner with a verified legal entity, and each offer goes through Microsoft's validation before it appears in the catalogue. That does not make Microsoft the vendor of the product, and the listing says so plainly: the rights to use the software come from the provider, not from Microsoft. What it does establish is that a named, verified company stands behind the listing, which is exactly the question a procurement reviewer asks first.
The listing summarises what the product does, and it is deliberately the short version. Lead capture and AI scoring so reps work the opportunities most likely to close. A built-in dialer with recording, logging and AI call summaries. WhatsApp and SMS as two-way channels tied to CRM records rather than to someone's personal phone. Multi-step email sequences and campaign management. AI voice agents that qualify and route inbound calls. Pipeline and forecasting built on stage, velocity and historical conversion. Territory management with a map view. Customer health scoring for churn and expansion. Commerce objects such as products, proposals and invoices. Tickets, a knowledge base and a customer portal. Full API access alongside the integrations catalogue.
Plans on the listing are the plans on this site, in the same order and with the same limits. There is a Free Forever plan that is not a trial and never expires, and that does not ask for a credit card. There is a paid tier that removes the record and pipeline limits and adds a monthly AI credit allowance per user, with a 14-day free trial and a discount for annual billing (currently $10/user/mo on annual billing). There is an enterprise tier with custom pricing, a larger AI credit allowance with rollover, a dedicated account manager, an SLA and managed RevOps included. If the numbers on the listing and the numbers on our pricing page ever disagree, the pricing page is the one to trust, and we treat any gap as a bug to fix on the listing.
Starting from the listing does not put a sales process in your way. The listing points at our own signup, so you create an account, invite the people who need it, and start entering leads the same afternoon. Data migration and onboarding help are available on paid plans, and the free plan is there precisely so a single user can prove the workflow before anyone has to justify a purchase order. Teams that want to see the product driven by someone who knows it can book a demo instead, but nothing in the evaluation path requires it.
The Microsoft angle is not only a procurement one. Most teams evaluating us from the marketplace already run Microsoft 365, which means the day-to-day question is how CRM work sits next to Outlook mail, Teams conversations and shared calendars. HelloGrowthCRM has a Microsoft Teams integration that posts deal alerts into channels, gives lead mentions rich previews, and logs Teams calls to the contact timeline. Companies coming off Microsoft Dynamics 365 for a smaller, faster stack have a dedicated switch guide covering what maps across and what does not. Both are linked at the bottom of this page.