Two surfaces, one database
What a mobile CRM is
A mobile CRM is a native app over your CRM data, shaped around one task at a time. It has access to things a browser does not: the dialer, the camera, the microphone, location, push notifications and offline storage. It is designed for someone standing outside a customer's office with ninety seconds to spare.
What a desktop CRM is
A desktop CRM is the same records viewed on a wide screen, shaped around many items at once. Bulk edits, imports, exports, report design, automation building, permission setup and long written follow-ups all belong here. It is designed for someone sitting down with an hour and a keyboard.
