How to evaluate a CRM for an Indian travel agency
Travel selling has a shape generic sales software rarely respects. An enquiry arrives as a one-line Instagram message, becomes a long phone conversation about budget and dates, turns into an itinerary PDF, gets revised twice, then stalls while the family argues about school holidays. Three weeks later it closes, or it goes to whichever agency followed up a third time.
The five criteria that matter
One: does it capture enquiries from Instagram, WhatsApp, portals and phone into one queue without retyping? Two: does it treat an itinerary as a quote with versions and a stage, not an attachment lost in a chat? Three: is WhatsApp native, since that is where Indian travellers negotiate? Four: can it hold travel dates and payment milestones so the team works enquiries in departure order? Five: does it give you a segmented traveller database to market to when the season turns.
