How courier companies actually win shippers in India
The growth accounts are direct to consumer brands, marketplace sellers and small manufacturers who ship a few hundred parcels a week and care about three numbers: the rate by zone and weight slab, what happens to the cost when a parcel is returned, and how fast cash on delivery money reaches their bank. Everything else in the pitch is secondary.
Enquiries arrive from business listings, from a branch signboard, from a website form and from referrals inside seller communities. A crm for courier companies India has to capture all of those with a source attached, because branch managers otherwise have no idea which channel produces shippers as opposed to phone calls.
Remittance is the retention issue
Cash on delivery sellers change carriers over remittance timing far more often than over the forward rate. That makes remittance a sales subject, not just an operations one, and it belongs on the same account thread so the person handling a rate revision knows what the seller was told last week about their money.