A consulting practice runs on two rhythms, and one of them is invisible
Acquisition is loud; review is quiet and worth more
Every consultant can describe how they win clients: an event, a referral, a conversation at a networking group. Far fewer can describe how they keep them, and that is odd, because retention is where practice value accumulates. The reason is simple. Acquisition produces obvious activity, while servicing produces nothing visible until a client is lost.
A practice with two hundred households cannot run its review calendar from memory. Some clients ring frequently and receive plenty of attention. Others say nothing for two years and then move, and nobody in the office noticed the silence. Setting a cadence per client and generating a task when a review falls due removes the correlation between how much attention a client gets and how much noise they make.