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The version of this built for Indian teams

The Field Sales App for Pharma Distributors: Know the Beat Was Actually Covered

Your officer leaves with a beat list of thirty-two counters and comes back with eleven orders and an explanation. Somewhere in between, four shutters were down at lunch, two shops had nothing to order this cycle, and one asked twice for a pack that has been short for a fortnight. None of that reaches the desk until six in the evening, as a summary. The field sales app records it at the counter, while the officer is still standing in the shop.

The beat plan exists on paper and nowhere else

The beat is the operating rhythm of a distribution business, and in most firms it lives as a printed route sheet that nobody reconciles against reality. A counter unvisited for three weeks looks identical to one visited yesterday, because the only evidence of a visit is the order it produced. A shop that ordered nothing this cycle leaves no trace whatsoever.

The order round has the same hole in it. Lines are written on a pad, phoned through to the desk in the last twenty minutes before billing closes, and something drops between the pad and the invoice. When the chemist says he asked for four bottles of the syrup and two arrived, nobody can produce what was written at the counter. Multiply that across six officers and the month closes with arguments nobody can settle.

The counter list, the order and the skip reason on one phone

The app opens on today's beat in route order, each shop showing its last visit date, what it normally buys and anything left unresolved last time. The officer checks in at the counter, so the visit carries a location and a timestamp instead of being reconstructed at day end. He keys the order line by line while the chemist is talking, and it reaches the account before he leaves. A counter he could not work is logged with a reason, which tells the owner far more than a blank row. Where the network drops, entries sync when it returns.

More on the capability itself: Field Sales App. More on this industry: CRM for pharma distributors.

Tuesday's beat, two officers, thirty-two shops

Both officers start the morning on the same route-ordered list.

  1. 1At each shop the officer checks in, keys the order, and flags the packs the chemist asked for that are short.
  2. 2Orders reach the desk through the morning, so billing on the first beat starts before the second one finishes.
  3. 3By evening the owner sees which counters were covered, which were skipped and why, and what stock was asked for and not available.

₹899/user/month + GST on annual billing, billed in INR with a GST-compliant invoice. ₹1,099/user/month + GST if you would rather pay month to month. The free plan carries one user and 200 leads and does not expire.

Questions teams ask

Put your own week through it

Import last month's enquiries and replay them through this workflow. It takes an afternoon and tells you more than a demo will.