One handset behind the billing counter
A restaurant's enquiry channel belongs to a shift rather than to the business. The morning manager reads a message about a corporate lunch and replies. The evening manager sees a thread already answered and moves past it. The coordinator who quotes catering never sees it at all. Two days later the client follows up and is asked what their headcount was, which is the moment a serious enquiry decides you cannot organise a hundred covers either.
Then there is the half past eleven message. Private dining and large-party enquiries arrive after the guest's own working day has ended, which is precisely when the restaurant is at its busiest. By the time anyone reads it the next morning, the family has messaged two other places and one has already replied. And when the manager who owned that account resigns, the history and every corporate contact in it leave with the handset.
A queue, an owner and a record behind each chat
The restaurant's WhatsApp Business number connects to one inbox the whole team works. Conversations are assigned by rule or round-robin: table queries to the host desk, catering and private dining to the coordinator, complaints to the outlet manager. A thread being worked is visibly locked, so two people cannot quote two different per-cover rates on the same enquiry. Every message sits on the guest or company record beside the enquiry, the event history and the last invoice, and a first-response target flags whatever has been sitting since last night.
More on the capability itself: Shared Team Inbox. More on this industry: CRM for restaurants.
A sixty-cover enquiry at half past eleven
A date three weeks out, sent while the kitchen is closing down.
- 1The message lands in the queue and the routing rule puts catering enquiries on the coordinator rather than on the closing manager.
- 2An automatic acknowledgement confirms it has arrived and that someone will reply in the morning.
- 3At ten the coordinator opens the thread with the guest's previous anniversary booking already visible on the record.
- 4It becomes an enquiry with a date and a cover count, without the guest repeating a single detail.
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