The sample is the sale, and nobody tracks the sample
Textile selling has a rhythm that most CRMs have never met. A buyer sees a fabric photo on WhatsApp, asks for the article number and GSM, requests a swatch or a lab dip, argues about rate per metre, and only then talks about quantity. The deal genuinely lives or dies on whether the sample reached the buyer and whether the shade was approved. Yet in most mills and wholesale houses the docket number is a photograph of a courier receipt in a chat.
The second gap is rate memory. A buyer who negotiated hard in March gets quoted an opening rate again in September because the previous negotiation existed only on one salesperson phone.
