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WhatsApp & Messaging

How to send a bulk WhatsApp broadcast in HelloGrowthCRM

Send approved WhatsApp templates to thousands of contacts with personalization, throttling, and delivery tracking. Compliant with Meta limits.

12 min readUpdated 12 Jun 2026
intermediate
Rushabh ShahRushabh Shah

What this guide helps you do

Follow this article when you want a focused, step-by-step path to complete the task without digging through menus.

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Bulk WhatsApp broadcast sends approved templates to a segment. HelloGrowthCRM throttles to stay within Meta's per-account limits and reports delivery + read + reply per campaign.

How to use this guide

Read the intro to confirm this is the right workflow, complete the steps in order, then review the common issues and related articles if your setup behaves differently from the standard path.

What you'll need

  • WhatsApp Business API connected
  • Approved Marketing or Utility template
  • Opted-in contact list
  • Pro tier or above
  • 15-20 minutes
  1. 1

    Open WhatsApp → Broadcasts

    WhatsApp → Broadcasts → +New broadcast.

  2. 2

    Pick the template

    Pick from approved. Marketing for promo; Utility for transactional.

  3. 3

    Pick recipients

    All contacts (not recommended), Smart list, Manual selection, CSV upload.

  4. 4

    Set personalization variables

    {{1}} = First Name, {{2}} = Order Number, etc.

  5. 5

    Configure throttling

    Spread sends to stay under Meta's per-second limits. 50/sec default.

  6. 6

    Set quiet hours

    9 AM-9 PM IST typical for India recipients.

  7. 7

    Schedule send

    Send now, Schedule for later, or Send in waves.

  8. 8

    Preview a sample

    Preview on 3 random recipients. Catches personalization errors.

  9. 9

    Confirm and send

    Approve cost estimate. Click Send broadcast.

  10. 10

    Monitor in real-time

    Live dashboard: queued, sent, delivered, read, replied, failed, opted out.

Frequently asked questions

Do I need explicit opt-in?

Yes — Meta requires for non-utility broadcasts. Maintain proof.

How much does a 5,000 broadcast cost?

5,000 × ₹0.88 = ~₹4,400 for Marketing. Utility ~₹0.30 each.

Can I attach images/PDFs?

Yes — image, video, doc headers (approved at template creation).

Max recipients per broadcast?

No hard cap. Rate-limited by Meta tier (Tier 1: 1,000/24hrs).

Can recipients reply, where do replies go?

Yes — to lead/contact owner. Routing rule for unowned contacts.

Prevent re-sending to opted-out?

Auto-tracked. STOP/UNSUBSCRIBE → do-not-disturb tag; auto-excluded.

Related articles

See it in product

Try it yourself

Start a 14-day free trial of HelloGrowthCRM — no credit card required. You'll have everything you need to follow this guide.

Still need help?

If this article does not match your account setup, rollout stage, or edge case, review more guides in WhatsApp & Messaging or contact our team for direct help.

Rushabh Shah
Rushabh Shah· Co-Founder, HelloGrowthCRM

Rushabh leads product strategy at HelloGrowthCRM with a focus on CRM workflows, revenue operations, and practical product design for growing businesses.

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