Sales Collateral Toolkit
Everything your sales team needs to pitch, handle objections, and close HelloGrowthCRM deals — battle cards, one-pagers, email templates, and demo scripts.
What is in this toolkit and when to reach for it
Each category below maps to a specific moment in a deal. Battle cards are for the evaluation stage, when a prospect says they are also looking at HubSpot or Pipedrive — they give you the pricing math and the three differences that matter, instead of a feature list nobody remembers. One-pagers are leave-behinds for the stakeholder who was not on the call but signs the cheque.
Email templates cover the touches reps write from scratch far too often: cold outreach by industry, the five-touch follow-up cadence, and the conversion nudge near a trial deadline. Objection handlers are scripts for the four pushbacks that kill most SMB CRM deals — incumbent loyalty, price, timing, and committee paralysis. Demo scripts give you a tested structure for a 30-minute walkthrough or a 5-minute teaser on an outbound call, including the India-focused version that leads with WhatsApp and INR pricing.
None of this is theory. The collateral is the same material our own team uses, kept current against the live pricing page and comparison pages so a prospect never catches you quoting a stale number.
Battle Cards
One-Pagers
Email Templates
Objection Handlers
Demo Scripts
Build your own collateral with the free generators
The static assets above pair with interactive tools that produce collateral tailored to your prospect, not a generic template. These run free in the browser — no account needed:
- Battle card builder — generate a competitor-specific card from a few inputs about the deal.
- Call script builder — structure a discovery or demo call around the prospect's industry and pain.
- Cold email generator — draft first-touch emails with a working subject line and personalised opener.
- Elevator pitch generator — compress your positioning into 30 seconds for events and intro calls.
- Follow-up cadence builder — design the multi-channel touch sequence that backs up your templates.
Toolkit FAQs
Who is this toolkit actually for?
Two audiences. Partners and resellers pitching HelloGrowthCRM use it as ready-made enablement. Sales teams evaluating us use it the opposite way — the battle cards and pricing breakdowns show exactly how we position against alternatives, which is more useful than a brochure when you are building an internal business case.
Are the templates editable or fixed?
Everything links to a live page or an interactive generator, so you can adapt tone, industry framing, and pricing context before using it. The demo scripts in particular are meant to be re-sequenced around whatever pain surfaced in your discovery call.
How current is the competitive information?
Battle cards reference the live comparison pages, which are reviewed against published competitor pricing and feature lists. If you spot something out of date, tell us via the contact page — collateral that loses a deal to a stale fact is worse than no collateral.
Can I get versions localised for my market or industry?
Yes. The RevOps team produces industry-specific battle cards, custom one-pagers, and localised demo scripts — including Hindi-friendly framing for Indian SMB audiences — as part of a custom collateral request. Use the button below to start that conversation.
Need custom collateral?
Our RevOps team can create industry-specific battle cards, custom one-pagers, and localised demo scripts.
Request custom collateral →