Pre-built sequences for every stage of the customer lifecycle. Import directly into HelloGrowthCRM and customise subject lines and copy.
A sequence is a series of timed emails attached to a trigger. When the trigger fires — a new lead is created, a signup stalls, a trial date approaches — the sequence enrolls that contact and sends each step on schedule. The rep does nothing; the second, third, and fourth touches happen whether or not anyone remembered to set a reminder.
Reply detection is what keeps automation from feeling robotic. The moment a contact responds, HelloGrowthCRM halts the remaining steps and surfaces the conversation to the owner, so nobody receives a chirpy "just checking in!" email an hour after they already answered. Every send, open, and reply is logged on the lead timeline, and results roll up so you can see which subject lines and step timings actually generate responses.
Sequences pair naturally with the rest of the platform: enroll high-score leads from AI lead scoring automatically, follow an unanswered email with a WhatsApp template via the WhatsApp module, or drop a call task into a rep's queue mid-sequence. The full automation engine is covered on the email automation page.
Fires the moment an enquiry lands from your website, IndiaMART, or JustDial. An instant acknowledgement plus a day-1 and day-3 follow-up means the lead hears from you before they hear from a competitor.
Triggered when a proposal is sent. Gentle nudges at day 2, day 5, and day 10 recover deals that would otherwise die in silence — the single most common leak in SMB pipelines.
Starts 30 days before a contract or AMC end-date. Customers get a heads-up, an options email, and a final confirmation request, so renewals stop slipping because nobody checked the calendar.
Targets leads untouched for 60+ days. A short, honest two-email series ('still working on this?') routinely revives a slice of pipeline you had written off, at zero rep effort.
Activate trial users — guide them to first value moment
Recover users who started but didn't complete signup
Convert trial users to paid — currently no nurture
Re-engage customers who cancelled or went inactive
Every subject line, body, delay, and step count is editable. The templates above are starting points proven across hundreds of teams — most users keep the structure, swap in their own product names and tone, and go live the same day.
Reply detection halts remaining steps automatically and notifies the lead owner. You can also set exit conditions on stage changes — for example, leave the quote-chase sequence the moment a deal moves to 'Won' or 'Lost'.
Sequences send from your connected mailbox at human-like intervals rather than blasting from a shared bulk server. Keep lists clean, personalise the first line with merge fields, and watch the per-step reply rates — a step nobody answers should be rewritten, not repeated.
Yes. Multi-channel cadences mix email steps with WhatsApp template messages and call tasks assigned to the lead owner. For Indian buyers especially, an email followed by a WhatsApp nudge outperforms either channel on its own.
Each sequence reports enrollments, opens, replies, and conversions per step on the lead timeline and in reporting. Compare reply rate by step to find where interest drops, then test a different subject line or delay on just that step.
Want help designing your first cadence? Try the follow-up cadence builder or browse more free resources in the sales toolkit.