Most teams do not have a lead problem — they have a follow-up problem. Score how much revenue is leaking out of your funnel through uncontacted leads, slow first response, and too few follow-ups, and see exactly how much you could recover.
What it does
Estimates the annual revenue you lose from three common follow-up gaps — leads that are never contacted, leads contacted too slowly, and leads dropped after too few follow-ups — and shows how much is recoverable.
Why it matters
Lead-response research consistently finds that speed and persistence, not lead volume, decide who wins the deal. Roughly 80% of conversions need five or more follow-ups, yet most teams stop after two, and qualification odds fall sharply once the first hour passes.
Definition
Lead-Leakage Score = (1 − current capture rate ÷ best-practice capture rate) × 100, where capture rate = (% of leads contacted) × (speed-to-lead retention) × (follow-up coverage). A higher score means more revenue is leaking from your funnel.
Assumptions
How to interpret your results
A score above 60 usually means the fastest revenue win is fixing process and follow-up speed — not buying more leads. Recoverable revenue is the upside from closing those gaps.
How to improve
Contact every lead
Auto-capture from web, WhatsApp, and marketplaces so no enquiry sits unworked in an inbox.
Respond in minutes
Instant assignment and alerts cut first-response time, the single biggest lever on qualification odds.
Automate follow-ups
Sequenced reminders and WhatsApp/email automation keep leads worked past the second attempt.
Recoverable Revenue / Year
$2,083,200
Lead-Leakage Score
89/100
Severe leakage
Current Revenue / Year
$268,800
Leads Never Contacted / Year
720
Uncontacted Leads
Leads that are never worked at all
Slow First Response
Leads lost because the first reply came too late
Too Few Follow-Ups
Leads dropped before the follow-ups that close them
HelloGrowthCRM captures every lead from web, WhatsApp, and marketplaces, scores them with AI, and automates the follow-ups that win deals — so the revenue this audit found stops leaking out. Free forever to start.
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