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Wati Cost Calculator

Wati Cost Calculator: Price All Three Layers of a WhatsApp Stack

A total-cost-of-ownership worksheet for WhatsApp platforms: agent seats, Meta conversation charges, chatbot tiers, and the separate CRM many teams still buy. HelloGrowthCRM is ₹899/user/month in India, $10/user/month billed annually elsewhere, free plan available.

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WhatsApp platform cost worksheet showing agent seats, Meta conversation charges, chatbot tiers and a separate CRM subscription against HelloGrowthCRM pricing

Quick answer

Is HelloGrowthCRM right for Wati Cost Calculator?

Yes. HelloGrowthCRM gives Wati Cost Calculator a single system to capture every lead, automate follow-up across phone, WhatsApp, and email, prioritise leads with AI scoring, and forecast revenue — with calling and messaging built in instead of sold as add-ons. It's built for the problems these teams actually hit — like you budgeted for a WhatsApp platform and ended up paying for the platform, Meta conversations and a separate CRM to hold the pipeline — rather than generic sales busywork.
  • Platform subscription: the base fee for the WhatsApp inbox itself. Ask what it includes in agents, numbers, contacts and automation before comparing anything
  • Agent seats: ask whether additional agents are included or purchased individually, because support-heavy teams add agents faster than they add sellers
  • Meta conversation charges: WhatsApp conversations are billed by Meta by category. Ask every vendor, including us, how those charges reach your invoice

See pricingBook a demo

01

A WhatsApp budget has three layers, not one

Teams comparing WhatsApp platforms usually compare subscription fees, which is the smallest of three numbers. The second is what Meta charges for conversations, which depends on volume, category and country. The third is the CRM that holds the pipeline, because a shared inbox is not a pipeline. Leave any layer out and the comparison is meaningless.

The layer people forget is the third one

Ask whether your manager could run a Monday pipeline review inside the messaging tool: deal stages, values, close dates, owners, next actions, forecast. If the answer is no, you will buy a CRM as well, and the honest total is both subscriptions plus the connector between them.

02

Pricing the messaging layer properly

Agents, numbers and contacts

Ask how agent seats are added and priced, because support headcount grows faster than sales headcount. Ask what a second or third business number costs, since splitting sales from support is standard practice. Ask whether the saved contact list is capped, and what happens the month your opt-in list crosses that cap.

Conversations are priced by category

Meta bills conversations, and the category decides the rate. Marketing conversations are ones you start, utility conversations carry order or account updates, authentication conversations deliver codes, and service conversations sit inside a customer-initiated window. Estimate a monthly volume for each category, because the mix moves the bill more than the message count does.

Automation tiers and broadcast ceilings

Ask which tier lets you build chatbot flows, how many active flows are permitted, and whether bot sessions are metered on top. Ask about daily broadcast ceilings and what happens when a campaign exceeds them. Automation is where messaging platforms differentiate, and it is where tier jumps hide.

03

The worksheet

Fill the last column yourself and take the middle column to the vendor. Platform pricing and Meta conversation rates both change, so get current numbers from the vendor directly and check current Meta rates for your country rather than relying on a comparison page.

Cost lineWhat to ask the vendorHelloGrowthCRMYour figure
Platform subscriptionWhat is included in agents, numbers, contacts and automation₹899/user/month in India, $10/user/month billed annually__________
Agent seatsAre extra agents included or purchased individuallyPer-seat, no minimum__________
Meta conversationsHow do Meta charges appear on our invoiceAsk us for the current rate card__________
Category mixMarketing, utility, authentication and service splitSame categories apply__________
Extra WhatsApp numbersCost of a second or third business numberAsk for the rate card__________
Contact limitsIs the saved contact list cappedFair-use limits, published__________
Chatbot flowsWhich tier builds flows, and are sessions meteredAutomation included__________
Broadcast ceilingsDaily send limits and template category rulesMeta rules apply__________
CRM pipelineDoes the tool hold deals, tasks and forecastsPipeline included__________
CallingWhere does dialling live, and how are minutes billedBuilt-in dialer; minutes usage-billed__________
Connector maintenanceWho maintains the CRM integrationOne product, no connector__________
04

The column already filled in

HelloGrowthCRM is ₹899/user/month in India and $10/user/month billed annually elsewhere, with a free plan available and no minimum seat count. The WhatsApp inbox sits in the same product as the pipeline, the built-in dialer, sequences, AI lead scoring and the mobile app, so there is one subscription and no connector to maintain between chat history and deal history. Conversations are still billed by Meta, so ask us for the current rate card and put it on your sheet.

Challenges we solve

The problems holding this industry back — and the fix

Every team in this space loses revenue to the same recurring gaps. Here is what they cost you and how HelloGrowthCRM closes each one.

  • You budgeted for a WhatsApp platform and ended up paying for the platform, Meta conversations and a separate CRM to hold the pipeline.

    Price all three layers together. A messaging tool plus a CRM is two subscriptions, two logins and a connector somebody must maintain.Three-layer total

  • The conversation bill was estimated from message volume, but Meta prices conversations by category and the marketing mix was much higher than assumed.

    Estimate your category mix, not just your volume. Marketing, utility, authentication and service conversations behave very differently on the invoice.Category mix estimate

  • Support grew and every new agent needed a seat, so the cheapest-looking plan became the most expensive at ten agents.

    Ask how agent seats are added and priced, then run the total at the agent count you expect in a year rather than the one you start with.Agent seat forecast

  • Chat history sits in one tool and deal history in another, so nobody can see the full customer story in one place.

    Ask whether conversations attach to the deal record natively. Reconciling two systems by hand is an ongoing cost even when no invoice mentions it.Single record check

What you get

Why teams choose HelloGrowthCRM

AI-powered CRM with the features you need to close more deals.

  • Platform subscription: the base fee for the WhatsApp inbox itself. Ask what it includes in agents, numbers, contacts and automation before comparing anything.
  • Agent seats: ask whether additional agents are included or purchased individually, because support-heavy teams add agents faster than they add sellers.
  • Meta conversation charges: WhatsApp conversations are billed by Meta by category. Ask every vendor, including us, how those charges reach your invoice.
  • Conversation categories: marketing, utility, authentication and service conversations are priced differently by Meta. Estimate your mix, not just your volume.
  • WhatsApp numbers: ask what a second or third business number costs, since separate numbers for sales, support and a branch office are common.
  • Contact or subscriber limits: ask whether the plan caps saved contacts, and what happens when a growing opt-in list crosses that cap.
  • Chatbot builder: ask which tier includes flow building, how many active flows are allowed, and whether bot sessions are metered separately.
  • Broadcast limits: ask about daily send ceilings, template category rules and what happens when a campaign exceeds the allowance.
  • The CRM you still need: a messaging inbox is not a pipeline. Ask whether deals, follow-up tasks, forecasting and calling live in the same tool or a second subscription.
  • Integration build: ask what it costs to connect the messaging platform to your CRM, and who maintains that connector when either side changes.
  • Telephony: WhatsApp does not replace phone calls. Ask where dialling lives, how minutes are billed, and whether call and chat history sit on the same record.
  • Onboarding and template approval: ask whether template drafting, business verification and number migration are supported or charged separately.
Compare HelloGrowthCRM to HubSpot, Salesforce & more

HelloGrowthCRM by the numbers

$12
per user/month list price — $10/user/mo on annual billing, ₹899/user/mo in India
$0
free forever starter plan — no credit card required
14-day
trial included on paid plans
259+
live integrations, from WhatsApp to Tally and QuickBooks
500+
teams worldwide run their pipeline on HelloGrowthCRM

Frequently Asked Questions

Common questions about using HelloGrowthCRM in your industry.

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