Fun Things to Put in a Newsletter That Your Readers Will Enjoy

Fun things to put in a newsletter include quizzes, behind-the-scenes stories, customer spotlights, helpful tips, contests, and exclusive offers. These elements keep your audience engaged and encourage interaction, which can lead to more sales and stronger customer relationships. This article explains why small-business owners look for fun newsletter content, provides step-by-step ideas, a detailed example, common mistakes, and a brief look at how a built-in dialer helps manage follow-up calls from newsletter leads.

Why this comes up / what goes wrong

Many small-business owners want their newsletters to stand out but struggle to keep readers interested. Often, newsletters become too sales-focused or repetitive, causing readers to unsubscribe or ignore them. Business owners juggling text messages, emails, and spreadsheets for sales follow-up may miss chances to turn newsletter engagement into actual sales. Adding fun, varied content helps maintain reader interest and builds trust, but it can be hard to know exactly what to include or how to organize it.

Step-by-step

1. Start with a catchy headline and personal greeting. Make readers feel valued and curious about what’s inside.
2. Include a short quiz or poll related to your business. Check that it’s simple and quick to complete.
3. Share a behind-the-scenes story or photo. Verify it’s authentic and connects to your brand.
4. Feature a customer spotlight or testimonial. Confirm you have permission and highlight positive experiences.
5. Offer helpful tips or how-to advice relevant to your product or service. Ensure the tips are practical and easy to follow.
6. Announce a contest or giveaway. Check the rules are clear and the prize is appealing.
7. Add exclusive offers or discounts for newsletter subscribers. Verify the offer details and expiration date.
8. Include a clear call to action, like visiting your website or contacting your sales team. Make sure the link or contact info works.
9. Test the newsletter on different devices and email clients. Confirm formatting and links function properly.
10. Track engagement metrics like open rates and click rates to improve future newsletters. Use tools that integrate with your CRM for better follow-up. For managing leads, consider a built-in CRM dialer to call interested contacts promptly.

Example (fictional figures)

A two-location dental practice in Columbus, Ohio, sends a monthly newsletter featuring a quiz on dental hygiene, a patient spotlight, and a discount on teeth whitening.

• They have 5,000 subscribers.
• 1,000 open the newsletter.
• 100 click the discount link.
• 30 book an appointment.
• Average appointment value: $150
• Total revenue from newsletter appointments: 30 × $150 = $4,500

This example shows how combining fun content with exclusive offers can generate measurable sales and customer engagement.

Common mistakes

• Overloading with sales pitches: Prevent by balancing sales with fun, informative content.
• Ignoring mobile users: Prevent by testing your newsletter on phones and tablets to ensure readability.
• No clear call to action: Prevent by adding a single, easy next step for readers to follow.
• Forgetting to track results: Prevent by using CRM tools or email analytics to measure engagement and improve future newsletters.
• Using complicated quizzes or contests: Prevent by keeping interactive elements simple and quick to complete.
• Not following up on leads generated: Prevent by using a CRM with a built-in dialer to call interested contacts promptly, improving conversion rates.

Doing this in HelloGrowthCRM

A built-in dialer lets your sales team call leads directly from the CRM. When you send a newsletter and collect leads or inquiries, your rep can work through the list inside the CRM. Each call’s outcome is logged on the lead’s record, keeping your sales process organized and efficient. Learn more about the built-in CRM dialer.

Frequently asked questions

What are some easy fun ideas to include in a newsletter? Simple quizzes, customer stories, tips, contests, and exclusive discounts are easy to create and engage readers well.

How often should I send a fun newsletter? Monthly or biweekly newsletters strike a good balance between staying in touch and not overwhelming subscribers.

How can I measure if my fun newsletter is working? Track open rates, click-through rates, and conversion to sales using email analytics and CRM reports.

Can I integrate my newsletter leads with a CRM? Yes, you can capture leads from web forms and manage follow-up calls with a built-in dialer to improve conversion.

What’s a good call to action in a newsletter? Encourage readers to book an appointment, claim a discount, answer a poll, or visit your website for more info.

How do I keep newsletter content fresh and fun? Rotate content types, update quizzes, share new customer stories, and try different offers to keep readers interested. Using tools that track what works best helps.

Key takeaways

• Include interactive and varied content like quizzes, stories, and contests to keep newsletters fun.
• Balance promotional offers with helpful tips and customer spotlights.
• Test newsletters on multiple devices and track engagement metrics.
• Use a clear call to action to guide readers toward the next step.
• Avoid common mistakes like too many sales pitches or ignoring mobile users.
• Follow up promptly on leads generated using tools with a built-in dialer.

Start creating engaging newsletters that your audience looks forward to. If you want to manage follow-up calls efficiently, start on the Free Forever plan (200 leads, no credit card).

For more about managing sales and leads in the US market, see HelloGrowthCRM for the United States and learn about the WhatsApp and SMS CRM.