The considered purchase is where electronics retail actually competes
Customers arrive informed and leave to compare
Nobody buys a large appliance on impulse. They have read reviews, checked online prices, and walked into your store to see the product and negotiate. The visit ends with a price, a mental note and a departure. Whether they come back depends almost entirely on whether anyone follows up, and in most stores nobody does, because no one took a number.
A thirty-second capture at the counter changes the arithmetic. Model, budget band, competing option, exchange discussed, associate name. The follow-up message two days later can then reference the exact model and the exact offer, which is a different conversation from a generic promotional broadcast.
Finance approval is a second sale hiding inside the first
A large share of consumer durable purchases in India run on consumer finance or card instalments. The customer has decided, and then the application needs a document, a verification call or a co-applicant detail. Any delay at that point reopens the decision, and a competitor with an easier process wins a sale that was already made.
Tracking finance applications by stage, with the missing item named and an owner assigned, keeps the momentum. It also produces a genuinely useful report: which finance partner approves fastest, and where applications drop off most often.