How jewellery businesses in Thailand actually sell
Three customer types with three speeds
A Thai jewellery business often serves all three at once: retail customers buying gold where price is quoted by weight and buyback is expected to be transparent, customers commissioning custom settings around stones, and wholesale or export buyers who order in volume. Each moves at a different speed, and running them from one list means the slow, valuable export relationship is the one that gets neglected.
Fairs and samples open export relationships
Export business here typically begins at a trade fair and matures over months. A buyer takes cards, samples go out on approval, a quotation follows, and a first trial order may arrive a season later. Without a record of who saw what and when, the follow-up after a fair degenerates into a few remembered names and a box of cards nobody reopens.