Referring practice accounts, HMO and corporate screening pipelines, naira quotations, WhatsApp on the laboratory number and outstanding by age. Your laboratory system stays the clinical record.
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Quick answer
Referring hospitals, clinics and consultants send samples because an officer built the relationship. HMOs and company retainers buy on tariff and authorisation paperwork. Corporate screening for banks, energy contractors and manufacturers is won on price per employee, dates and the ability to send a team on site. Four buyers, four rhythms, usually one notebook.
Every referring practice needs an owner, a locality, the doctors who actually order, the agreed panel rates and a visit cycle. Aggregate volume trend belongs on that account, so a clinic sliding from steady to occasional becomes a prompt in week two rather than a discovery in month three.
Pricing on reagent-linked panels does not stand still, so quotations leave with a validity date. Scheme and corporate credit is the quiet drain on laboratory cash, so outstanding is bucketed by age with reminders that go out whether or not anyone volunteers to call.
Does the WhatsApp inbox sit on the laboratory business number, so relationships survive staff turnover? Does the mobile app hold up between clinics on a patchy connection? Can you export your own account data without a support ticket? Registering as a data controller, where the Nigeria Data Protection Commission requires it, stays your obligation rather than a vendor promise.
| Capability | Spreadsheet | Generic CRM | HelloGrowthCRM |
|---|---|---|---|
| Referring practice accounts | Partial | Yes | Yes |
| Referral trend prompts | No | No | Yes |
| WhatsApp on the lab number | No | Add-on | Native |
| Dialer with recording | No | Add-on | Native |
| Scheme and corporate rate cards | Partial | Partial | Yes |
| Outstanding by age | Partial | Partial | Yes |
| Field check-in on mobile | No | Partial | Yes |
| Clinical results | No | No | Stays in your lab system |
Every team in this space loses revenue to the same recurring gaps. Here is what they cost you and how HelloGrowthCRM closes each one.
A clinic that used to send steady volume slows down, and nobody notices until the quarter is read.
Volume trend sits on the account with a decline prompt, so the officer who owns that clinic visits while the relationship is still recoverable rather than after it has moved.Referral trend prompts
HMO and corporate invoices age quietly because chasing them depends on someone volunteering for an uncomfortable call.
Outstanding is bucketed by age against each account with scheduled reminders and a named owner, so collection becomes a routine the system runs rather than a favour.Ageing and reminders
A screening enquiry lands on one officer personal WhatsApp, then stalls the week that officer travels.
The business number feeds a shared inbox tied to the corporate account, so any authorised colleague picks up the thread with tariff, headcount and last commitment in view.Shared WhatsApp inbox
Every hospital and scheme has a different tariff, and quotations get built from whatever the last call suggested.
The rate card lives on the account, so quotes and renewals start from what was agreed, and a naira revision is issued with a validity date instead of a phone call.Account rate cards
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