One handset, one SIM, one point of failure
Most project teams run WhatsApp from a phone. It works until the volume grows: two executives replying to the same buyer, a message read at midnight and forgotten by morning, and a channel partner's inventory query buried under twenty buyer conversations. Nobody can tell how long a first reply took, and nobody is accountable for the ones that never got one.
Then the project sales manager resigns. The SIM goes back, or worse it does not, and every negotiation conversation leaves with it: what was promised on the floor rise, which unit was held, what the family said about the possession date. The replacement starts by asking buyers to repeat themselves, which is the worst possible first impression at the negotiation stage.
One number, assigned owners, nothing lost at handover
The project's WhatsApp Business API number feeds a shared queue. Conversations assign by round-robin or to the lead's existing owner, and a conversation being worked is locked and visibly in progress, so two executives never reply at once. A closing manager can drop an internal note with the approved discount into the thread before a junior answers, and the buyer never sees it.
Every thread stores against the lead record alongside the site visit history and the cost sheet. When someone leaves or takes a week off, their open conversations reassign in bulk and the covering executive reads the whole negotiation before typing. First-response targets are configurable, and overdue threads are flagged in the queue.
More on the capability itself: Shared Team Inbox. More on this industry: CRM for real estate teams.
A Sunday night message, answered by nine on Monday
The enquiry arrives out of hours on the hoarding number.
- 1The message lands in the project queue, matches an existing enquiry by phone number, and shows the visit booked for next weekend.
- 2Assignment routes it to the executive who already owns that lead, with the thread locked to them.
- 3The reply goes out at nine with the unit availability, and the whole exchange stays on the record for the closing manager.
₹899/user/month + GST on annual billing, billed in INR with a GST-compliant invoice. ₹1,099/user/month + GST if you would rather pay month to month. The free plan carries one user and 200 leads and does not expire.
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Questions teams ask
Put your own week through it
Import last month's enquiries and replay them through this workflow. It takes an afternoon and tells you more than a demo will.