Where travel & events businesses lose leads and follow-ups
Travel selling is a race against a customer with tabs open. A family asking about Bali has also messaged two other agents; the itinerary that arrives first — and gets revised fastest — usually wins. Then the work multiplies: version three of the itinerary, visa document chases, supplier confirmations, payment reminders, all across dozens of simultaneous trips in peak season.
Event companies and wedding planners run the same pattern at higher stakes: RFPs to answer quickly, vendor confirmations to chase, and clients who expect an update before they think to ask. Off-season, both businesses depend on reactivating past customers — the cheapest bookings they will ever win, and the follow-up most often skipped.
