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Mineral Export CRM

From provisional invoice to final settlement, on one cargo record

Hold load-port and discharge-port assay side by side, record the penalty and bonus schedule as terms rather than a buried PDF, watch laycan and rake movement while there is still time to act, and raise the final invoice from evidence.

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JD

Meera Nair

Demo - Export trade desk

Export manager

Quick answer

Is HelloGrowthCRM right for Mineral Export CRM?

Yes. HelloGrowthCRM gives Mineral Export CRM a single system to capture every lead, automate follow-up across phone, WhatsApp, and email, prioritise leads with AI scoring, and forecast revenue — with calling and messaging built in instead of sold as add-ons. It's built for the problems these teams actually hit — like buyers reject a shipment over assay variance because the agreed specification lived in a months-old email thread — rather than generic sales busywork.
  • Cargo record built around the lot, not the enquiry: stockpile, declared grade, tonnage and the vessel it is committed to, so a trader can see what is actually free to sell before quoting it twice
  • Provisional and final assay held side by side on the cargo, with load-port and discharge-port results and the variance between them, because the gap is where the money is
  • Penalty and bonus schedule recorded per contract — Fe unit price, silica, alumina, phosphorus and sulphur thresholds, moisture deduction basis — so the settlement is calculated from an agreed record rather than reconstructed from an email chain

See pricingBook a demo

01

The unit of work is a cargo, not a lead

A pipeline stage that ends at signature is the wrong shape

Most CRMs assume the interesting part of the relationship finishes when the contract is signed. In bulk mineral export that is roughly the halfway point. After signature there is a laycan to hit, a rake programme to feed the port, a draft survey, a load-port certificate of analysis, a provisional invoice, a voyage, a discharge-port assay, a variance, and only then a final invoice that may differ from the provisional one by more than the trading margin. A system that closes the record at “won” leaves every commercially significant event afterwards in email.

Know what is genuinely free to sell

Grade at a mine is not uniform, and the tonnage a trader can honestly offer is whatever is on the stockpile minus what is already committed against open contracts. When those commitments live in separate spreadsheets it is entirely normal for two people to offer the same lot in the same week, and the second buyer finds out at nomination. Holding the lot, its declared grade, its tonnage and the cargo it is committed to on one record makes the free balance something you can look up rather than something you reconstruct.

02

Assay variance is where the money actually moves

Both results, on the same screen, with the gap

A bulk cargo is invoiced provisionally on load-port results and finally on discharge-port results, and the difference is settled in cash. On a Capesize parcel a movement of half a unit of Fe, or a moisture deduction argued a different way, is a material sum. When the load certificate sits in one folder and the discharge certificate arrives months later as an attachment to a claim, nobody sees the variance until it is a dispute. Keeping both on the cargo, with the sampling reference and the issuing agency, makes the variance a number you watch rather than one you receive.

Penalties belong in fields, not in a PDF

Every contract has its own schedule: a base grade, a rate per Fe unit above and below it, thresholds for silica, alumina, phosphorus and sulphur, a moisture basis, and rejection limits beyond which the buyer can refuse the cargo outright. Those terms are what turn an assay into an invoice. Left inside the executed PDF they get re-read by whoever happens to be doing the settlement, and re-read differently. Recorded as terms on the contract, the adjustment is calculated the same way every time and the argument moves from what was agreed to what the lab found.

The umpire clause needs a date and an owner

When load and discharge results fall outside the agreed tolerance the contract usually names a third lab. In practice this is the moment a settlement stalls, because the clause is clear about the mechanism and nobody owns the calendar. Tracking the umpire step as a stage — lab nominated, sealed sample dispatched, result due, cost allocation per the clause — keeps a six-figure balance from ageing quietly while two commercial teams wait for each other.

03

Price is a window, not a number

Quotational period, index and averaging basis

Index-linked cargoes are priced on a reference published over an agreed window, and the window is negotiable — month of shipment, month after, an average of quotes across a stated period. Two cargoes agreed a fortnight apart can settle very differently because their quotational periods differ, and the detail lives in one clause of one contract. Holding the index, the period and the averaging basis as fields means the settlement team prices from the record, and the exposure across all open cargoes can be read in one view instead of assembled by hand each month-end.

Offtake commitments draw down visibly

A long-term offtake is a promise measured in tonnes per quarter, and it is usually tracked in a separate spreadsheet from the spot book that actually competes with it for the same stockpile. Linking shipments to the agreement they draw against turns the remaining commitment into a running number. A shortfall that would otherwise appear in the last three weeks of a quarter shows up while there is still time to plan rakes for it.

04

Logistics you do not control, with consequences you own

Laycan pressure is visible before it becomes demurrage

The vessel arrives in its window whether or not the port stock is there. Demurrage accrues per day and lands in final accounts long after anyone could have acted on it. Keeping the laycan, the nominated vessel, the NOR time and the agreed loading rate on the cargo, and linking the rake programme feeding the port to the same record, means a shortfall against an approaching window is a visible risk rather than a retrospective cost. HelloGrowthCRM does not run the port and does not replace a terminal operating system; it keeps the commercial consequence in the same place as the contract that created it.

Certificates attached where the settlement happens

Certificate of analysis, draft survey, weight certificate, bill of lading, certificate of origin: each is produced by a different party and each is needed by the bank. Attaching them to the cargo as they are issued means the presentation under a letter of credit is assembled from a complete set rather than chased, and a discrepancy is caught before the documents go in rather than after they come back.

05

Know who you are actually selling to

A trader and a mill are not the same counterparty

An end-user consuming the material has a plant to feed and a reason to come back next quarter. A trader may be reselling your cargo into the market you are quoting, and a term commitment made to one on the assumption they behave like the other is how an exporter ends up competing against its own tonnes. Recording counterparty type, KYC and sanctions screening date, credit limit and the history of cargoes actually lifted against enquiries merely made puts that judgement on evidence.

Where the line falls

To be plain about scope: HelloGrowthCRM is a commercial system. It does not do mine planning, grade control, statutory returns to the mining regulator, or royalty computation, and it is not a replacement for your ERP or your port operations software. What it holds is the counterparty, the contract terms, the cargo, the assays, the settlement balance and the correspondence around them — the part that today is spread across inboxes and one trader's spreadsheet. See how it compares with Zoho CRM for export workflows, read the sales pipeline management guide for structuring a post-signature pipeline, or look at how exporters manage buyer pipelines more broadly.

AI & Intelligence

AI Features Built for Mineral Exporters

HelloGrowthCRM ships 12 AI agents across 3 autonomy levels — from fully autonomous voice calling to assistive smart compose. Every AI action is logged and reversible.

Settlement Risk Agent

Flags cargoes where the final assay is overdue, the variance is outside tolerance, or a provisional balance has been open too long.

AI Offer and Contract Builder

Drafts an offer carrying grade, tolerance, penalty schedule, quotational period and payment terms in the wording your contracts already use.

Multilingual Smart Compose

Writes to a buyer in Mandarin, Japanese or Arabic from inside the cargo record, without a separate translation step.

Counterparty Enrichment

Pulls corporate and trade-volume detail on a new buyer before a credit limit is set.

Explore AI Agents

All AI features included on every paid plan. No add-ons.

Challenges we solve

The problems holding this industry back — and the fix

Every team in this space loses revenue to the same recurring gaps. Here is what they cost you and how HelloGrowthCRM closes each one.

  • Buyers reject a shipment over assay variance because the agreed specification lived in a months-old email thread.

    Each buyer's grade requirements, accepted assay ranges, and approval history are held on the account record, and sample-approval rounds run as tracked stages with documents attached, so every shipment is cut against the specification both sides actually agreed.Assay approval tracking

  • A buyer in Rotterdam emails at your 2 am, and three such delays in a row hand the contract to a rival exporter.

    Follow-up sequences and scheduled tasks fire in the buyer's business hours regardless of yours, and the shared inbox shows which overnight messages await response each morning, so time zones stop costing you bulk contracts.Time-zone follow-up scheduling

  • LC documentation deadlines, vessel laycans, and certificate-of-origin dates jostle in one shipping clerk's spreadsheet.

    Every shipment carries a deadline-bound task chain covering documentation, inspection, and laycan milestones with owner assignment and escalation, so a missed document date that could trigger demurrage or an LC discrepancy gets intercepted days early.Shipment deadline chains

  • Repeat buyers go quiet for a quarter, and nobody notices the silence until the annual volume numbers disappoint.

    Dashboards flag accounts whose enquiry or order rhythm has broken, triggering a re-engagement sequence and a sales task with the buyer's full price and shipment history attached, so fading relationships are revived while they are merely dormant.Dormant buyer alerts

  • Enquiries from IndiaMART and trade platforms mix serious bulk buyers with tyre-kickers, and the desk treats them identically.

    Platform leads are captured automatically and qualified through a defined enquiry stage covering quantity, destination, and payment terms, so traders spend negotiation hours on buyers with real vessels behind them, not on price-fishing expeditions.Bulk buyer qualification

What you get

Why teams choose HelloGrowthCRM

AI-powered CRM with the features you need to close more deals.

  • Cargo record built around the lot, not the enquiry: stockpile, declared grade, tonnage and the vessel it is committed to, so a trader can see what is actually free to sell before quoting it twice
  • Provisional and final assay held side by side on the cargo, with load-port and discharge-port results and the variance between them, because the gap is where the money is
  • Penalty and bonus schedule recorded per contract — Fe unit price, silica, alumina, phosphorus and sulphur thresholds, moisture deduction basis — so the settlement is calculated from an agreed record rather than reconstructed from an email chain
  • Umpire assay workflow with the nominated third lab, the sample seal reference and the deadline, so a disputed result follows the contract clause instead of a phone argument
  • Index-linked pricing fields holding the reference index, quotational period and averaging basis, so a cargo priced on a forward window is not settled on the wrong month
  • Laycan and vessel nomination tracking with NOR, loading rate, and demurrage or despatch accruing against the cargo while it happens rather than at final accounts
  • Rake and inland movement plan linked to the cargo, so a port stock shortfall against an approaching laycan becomes a visible risk two weeks out
  • Inspection agency milestones for SGS, Intertek or Alex Stewart at load and discharge, with certificate of analysis, draft survey and weight certificate attached to the cargo
  • Counterparty file separating end-users — mills and smelters — from traders, with KYC, sanctions screening date and credit limit held on the record
  • Payment instrument tracking for LC, CAD and advance, including discrepancy status on presented documents, e-BRC realisation and the balance still open after provisional payment
  • Long-term offtake agreements tracked alongside spot cargoes, with tonnage drawn down against the commitment so the shortfall is known before the quarter ends
  • Mobile access for commercial staff working from the mine, the siding and the port rather than a head-office desk

HelloGrowthCRM by the numbers

$12
per user/month list price — $10/user/mo on annual billing, ₹899/user/mo in India
$0
free forever starter plan — no credit card required
14-day
trial included on paid plans
259+
live integrations, from WhatsApp to Tally and QuickBooks
500+
teams worldwide run their pipeline on HelloGrowthCRM

Frequently Asked Questions

Common questions about using HelloGrowthCRM in your industry.

More CRM guides to explore

Browse related HelloGrowthCRM guides and see how different teams run their pipelines.

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