Version three of the design is where kitchen orders go quiet
Track the revision round, not just the age of the deal
The design cycle is where modular kitchen deals actually live and die. A customer sees a layout, asks for the fridge to move, wants a tall unit instead of drawers, then asks to see the whole thing in two finishes. Three or four rounds is normal, and every round quietly resets the clock. The number worth watching is not how old the enquiry is, it is how many days the current revision has been sitting with the customer. In HelloGrowthCRM the round is a field on the deal, so a designer can open the pipeline and see the four people holding version three.
Silence has a shelf life, and drawings walk
Very few of these customers ever say no. They go quiet, and a quiet customer holding your drawings is shopping. Set the follow-up against the revision itself — a message at three days, a call task at seven — so silence gets noticed while the design is still fresh instead of a month later when somebody tidies the pipeline. Cap your free revision rounds if you need to, and record the day you told the customer. The aim is not pressure; it is restarting the conversation before another dealer is handed your layout to price against.

