Overview
Brevo (formerly Sendinblue) combines email, SMS, and marketing automation. Syncing from HelloGrowthCRM gives Brevo accurate contact attributes for segmentation and transactional sends. Field mapping is the critical step: align CRM properties (industry, deal stage, owner) to Brevo attributes so automations can branch correctly. Teams often use Brevo for product-led onboarding emails while the CRM owns pipeline truth.
What data is involved
- Contact create/update with email as unique key.
- SMS-capable phone numbers when you use Brevo SMS.
- Tags or lists for funnel stage and product interest.
- Optional: deal value or plan tier as custom attributes for upsell campaigns.
Step-by-step setup
Sign in or sign up at HelloGrowthCRM. Open the login page, enter your credentials (or use Google), or choose Sign up if you need a new account. You must be signed in before you can open Settings and connect this integration.

Open login page(opens in a new tab)app.hellogrowthcrm.com/login
Open Settings. In the left sidebar, under Admin, click Settings (you will land on the Settings area; the URL is app.hellogrowthcrm.com/settings).

Open Settings(opens in a new tab)app.hellogrowthcrm.com/settings
Go to Integrations. On the Settings screen, use the middle settings menu. Under COMMUNICATION, click Integrations (star icon). Then find and configure this connector—the connector-specific steps below pick up from here.

Open Settings (Integrations)(opens in a new tab)app.hellogrowthcrm.com/settings
- Go to Settings → Integrations → Brevo.
- Paste your Brevo API key.
- Select the contact list to sync into.
- Configure field mapping and tags.
- Run a manual sync or enable on-demand sync.
Best practices
- Keep transactional vs marketing streams clearly separated (templates and sender domains).
- Use double opt-in where regulations require it; store proof in CRM notes if needed.
- Throttle bulk syncs during business hours if your contact volume is large.
Best for & common use cases
Transactional email, SMS campaigns, and marketing automation using CRM contact data.
- Trigger Brevo automations when CRM lifecycle stages change.
- Maintain one profile per contact across CRM and Brevo.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.