Integration

Brevo (Sendinblue) Integration for HelloGrowthCRM

Connect Brevo (formerly Sendinblue) with HelloGrowthCRM. Sync contacts, track email and SMS campaign engagement in your CRM.

Quick answer

Does Brevo replace the CRM email inbox?

No. CRM email sync (Gmail/Outlook) handles inbox threads attached to deals. Brevo is for marketing campaigns and transactional messages to segmented audiences.

Last updated: 28 May 2026

What you get

Brevo (formerly Sendinblue) is a popular email and SMS marketing platform for growing businesses. When connected to HelloGrowthCRM, contact data stays in sync between both platforms, campaign engagement informs sales outreach, and CRM events trigger the right marketing automations.

Contact sync is bi-directional. New contacts created in HelloGrowthCRM flow into Brevo lists automatically. New subscribers captured through Brevo forms create contacts in HelloGrowthCRM. Tags and segments from either system can cross-reference — so a lead tagged 'demo-interested' in CRM gets added to the right Brevo nurture list automatically.

Email engagement data from Brevo campaigns surfaces inside HelloGrowthCRM contact records. When a prospect opens your pricing email or clicks your case study link, that signal is logged. Sales reps calling that contact know exactly what content they've engaged with — making conversations more relevant and less cold.

SMS campaign performance from Brevo also integrates. For India-based businesses using Brevo for transactional SMS, delivery and read events can update CRM contact activity logs, giving a complete picture of how a contact has been touched across channels.

CRM pipeline events trigger Brevo automations. A deal moving to 'Proposal Sent' can enroll the contact in a Brevo nurture sequence. A closed-won deal can trigger a Brevo onboarding email series. Closed-lost can start a re-engagement campaign three months later. Marketing and sales stay coordinated without manual handoffs.

For small and mid-sized businesses that use Brevo as their primary marketing platform, the HelloGrowthCRM integration adds a proper CRM layer to the marketing workflow — pipeline tracking, deal management, and team coordination that Brevo alone doesn't provide.

Implementation details

Using Brevo and HelloGrowthCRM together

Brevo's strength is high-volume marketing and transactional messaging — newsletters, promotional campaigns, abandoned-cart sequences, and SMS at scale. Where Brevo's CRM module ends is in operational sales workflows: pipeline forecasting, deal-stage discipline, sales call logging, and territory-based reporting. The HelloGrowthCRM integration extends Brevo's marketing reach into a proper sales-execution layer without forcing the team off Brevo for the campaigns it already runs well.

The most common operational pattern is to keep Brevo as the marketing system of record and HelloGrowthCRM as the sales system of record, with sync flowing in both directions for contacts and engagement signals. Brevo captures the inbound subscribers from forms, landing pages, and ad clicks; HelloGrowthCRM picks up qualified leads and runs them through pipeline stages. Lead-stage transitions in HelloGrowthCRM enroll contacts in matching Brevo automations, so marketing nurture stays current without anyone manually moving lists.

Attribution becomes much more useful with the integration in place. Sales heads can see which Brevo campaign sourced a closed-won deal, average days from first email open to first sales call, and conversion rate by campaign source. That closes the loop between marketing spend and pipeline outcomes — a question most growing companies struggle to answer without expensive attribution tooling. HelloGrowthCRM's reporting layer surfaces these views with Brevo data flowing in via the integration.

For Indian businesses using Brevo specifically for transactional SMS (OTP delivery, order confirmations, payment receipts), the integration captures delivery and read events against the right contact record. Sales reps following up on a closed-won lead can see the customer received the order confirmation SMS at 14:32 and read it at 14:34, then time their follow-up call accordingly. The result is more relevant outreach with less guesswork about whether the customer has received earlier communication.

Automation workflows

Automation workflows with Brevo and HelloGrowthCRM

Sync qualified leads into Brevo lists automatically

When a lead crosses a score threshold or reaches a pipeline stage, add it to the matching Brevo list. Your newsletters and nurture campaigns always target current, correctly segmented contacts instead of a stale export from last quarter.

Trigger a Brevo campaign from a deal event

A deal marked Closed Lost can enroll the contact in a long-term nurture campaign in Brevo. A won deal can trigger an onboarding email series. Reps never have to remember to move contacts between lists by hand.

Pull campaign engagement back onto the CRM timeline

Opens, clicks, and unsubscribes from Brevo campaigns log against the CRM contact. A rep preparing a call sees that the prospect clicked the pricing link in yesterday's campaign — a much warmer opening than a cold check-in.

Keep unsubscribes honest in both systems

When someone unsubscribes in Brevo, the CRM marks them as opted out of marketing email so sequences and campaigns both respect the preference. That protects your sender reputation and keeps you on the right side of consent rules.

In practice

How small businesses run Brevo alongside the CRM

Ecommerce brand nurture

A D2C brand keeps transactional and bulk campaigns in Brevo while sales conversations for wholesale enquiries run in HelloGrowthCRM. Wholesale leads that go quiet drop into a Brevo re-engagement flow automatically after 30 days.

Consultancy newsletter to pipeline

A consulting firm's monthly Brevo newsletter drives replies. Engaged readers who click a booking link become CRM leads with the campaign source attached, so the partner knows which topics actually generate business.

Training company launches

A course provider announces new cohorts through Brevo. Clicks on the syllabus link create tasks for the admissions team in the CRM, and the built-in dialer lets them call interested readers the same afternoon.

Setup guide

How to connect — step by step

Takes about 10–15 minutes. No coding required.

Setup at a glance

Get your Brevo API key
Connect Brevo in HelloGrowthCRM
Select the contact list and map fields
Set CRM event triggers for Brevo automations
Run initial sync and verify

1
Sign in or sign up at HelloGrowthCRM. Open the login page, enter your credentials (or use Google), or choose Sign up if you need a new account. You must be signed in before you can open Settings and connect this integration.
Open login page(opens in a new tab)app.hellogrowthcrm.com/login
2
Open Settings. In the left sidebar, under Admin, click Settings (you will land on the Settings area; the URL is app.hellogrowthcrm.com/settings).
Open Settings(opens in a new tab)app.hellogrowthcrm.com/settings
3
Go to Integrations. On the Settings screen, use the middle settings menu. Under COMMUNICATION, click Integrations (star icon). Then find and configure this connector—the connector-specific steps below pick up from here.
Open Settings (Integrations)(opens in a new tab)app.hellogrowthcrm.com/settings
4
Get your Brevo API key
Log in to your Brevo account at app.brevo.com. Go to Account → SMTP & API → API Keys. Click 'Generate a new API key', name it 'HelloGrowthCRM', and copy the key.
5
Connect Brevo in HelloGrowthCRM
In HelloGrowthCRM, go to Settings → Integrations → Brevo. Paste your API key and click Save. HelloGrowthCRM will fetch your Brevo contact lists and attributes automatically.
6
Select the contact list and map fields
Choose which Brevo contact list to sync CRM contacts into. Map CRM fields to Brevo contact attributes: Email, First name, Last name, Company, and any custom attributes you use for segmentation.
7
Set CRM event triggers for Brevo automations
Configure which CRM pipeline events enroll contacts in Brevo automations: deal stage change, tag added, or contact created. This keeps your Brevo nurture workflows in sync with actual sales pipeline movements.
8
Run initial sync and verify
Click 'Sync Now' to push existing CRM contacts to Brevo. Open your Brevo contact list and confirm the contacts appear with correct attributes and list membership.

Need help with setup? Book a 15-minute onboarding call — our team will connect it live with you.

FAQ

Frequently asked questions

Does Brevo replace the CRM email inbox?: No. CRM email sync (Gmail/Outlook) handles inbox threads attached to deals. Brevo is for marketing campaigns and transactional messages to segmented audiences.
Can one contact be in multiple Brevo lists?: Yes. Map multiple CRM tags or pipeline stages to different Brevo lists. A contact can belong to multiple lists simultaneously in Brevo.
What happens if my Brevo API key is rotated?: Update the API key in HelloGrowthCRM Settings → Integrations → Brevo before revoking the old key in Brevo to avoid a sync interruption.
Should I send sales emails from Brevo or from HelloGrowthCRM?: Use Brevo for bulk marketing — newsletters, announcements, promotions. Use HelloGrowthCRM's email sequences for one-to-one sales follow-up tied to deals. The integration keeps segmentation and engagement data consistent across both.
Will contacts get duplicated between Brevo and the CRM?: No. The sync matches on email address, so an existing Brevo contact is updated rather than recreated, and CRM contacts added to lists keep a single record with their engagement history attached.

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