Overview
Google lead form extensions capture search intent on mobile/desktop. GCLID and campaign structure should flow into CRM for attribution similar to Meta leads.
What data is involved
- Lead form fields, campaign identifiers, submission timestamps.
Step-by-step setup
Sign in or sign up at HelloGrowthCRM. Open the login page, enter your credentials (or use Google), or choose Sign up if you need a new account. You must be signed in before you can open Settings and connect this integration.
Open login page(opens in a new tab)app.hellogrowthcrm.com/login
Open Settings. In the left sidebar, under Admin, click Settings (you will land on the Settings area; the URL is app.hellogrowthcrm.com/settings).
Open Settings(opens in a new tab)app.hellogrowthcrm.com/settings
Go to Integrations. On the Settings screen, use the middle settings menu. Under COMMUNICATION, click Integrations (star icon). Then find and configure this connector—the connector-specific steps below pick up from here.
Open Settings (Integrations)(opens in a new tab)app.hellogrowthcrm.com/settings
- Configure webhook in Google Ads to your CRM lead endpoint.
Best practices
- Connect CRM stages to Google’s offline conversion uploads for optimization.
Best for & common use cases
Search and YouTube campaigns with in-ad lead forms.
- High-intent search leads without a landing page click-out.
FAQ
Governance
Treat API keys and webhooks as production secrets. Align field mapping with your privacy policy and regional regulations (GDPR, marketing consent, telemarketing rules). Your admin controls which roles can install or edit integrations.