Trusted by teams worldwide
Sales metrics give you visibility into what's working and what's broken. Without metrics, you're flying blind. Teams that track the right metrics close more deals faster and forecast more accurately.
The best sales teams obsess over three types of metrics:
HelloGrowthCRM automatically calculates all 15 metrics and displays them in real-time dashboards so you always know where your business stands.
Monitor these 5 metrics to track pipeline health and sales velocity.
Total pipeline ÷ monthly quota. Healthy ratio is 3–5x.
Rate at which deals move through your pipeline per day.
Percentage of opportunities that close as wins by stage.
Days in each pipeline stage. Identifies stuck deals.
Percentage of pipeline value at each stage.
Monitor these 5 metrics to track pipeline health and sales velocity.
Average calls made per sales rep per day/week/month.
Average emails sent per rep. Track outreach velocity.
Average meetings booked per rep per week.
Average time to respond to inbound leads.
Deals won ÷ activities performed. Measures quality of outreach.
Monitor these 5 metrics to track pipeline health and sales velocity.
Annual recurring revenue month-over-month growth rate.
Revenue from retained and expanded customers minus churn.
Percentage of customers lost per month/quarter/year.
Total sales/marketing spend ÷ new customers acquired.
Lifetime value ÷ acquisition cost. Healthy ratio is 3:1 or higher.
No spreadsheets, no manual calculations—just real-time dashboards.
Every call, email, meeting, and deal movement updates your metrics instantly. Your dashboard always shows current performance.
Managers see team-wide metrics. Reps see personal metrics. Everyone knows their targets and progress.
Create custom reports by rep, stage, product, or timeframe. Export to Excel for board presentations.
A three-person digital agency does not run metrics the way a 20-rep inside sales team does — and it should not try. The agency owner watches two numbers: response time on new enquiries and pipeline coverage against next month's revenue target. When coverage drops below 3x, that is the signal to spend a morning on outreach instead of delivery work. Nothing else needs a dashboard yet.
A distributor with five field reps leans on activity metrics: calls logged per rep, meetings booked, and deal age by stage. Because calls placed through the built-in dialer log themselves — with recording and AI call summaries — the manager coaches from what actually happened rather than what reps remembered to report. A stalled deal shows up as a fact (22 days in Proposal, no activity for 9) instead of a hunch.
A SaaS founder heading into a board meeting cares about the revenue layer: ARR growth, NRR, and win rate by lead source. The point in every case is the same — pick the two or three metrics that match your current bottleneck, review them on a fixed weekly rhythm, and let the CRM keep them current so the review takes ten minutes, not a Friday afternoon.
Metrics work best alongside the processes they measure. See how the numbers connect to day-to-day deal work in sales pipeline management, turn pipeline data into revenue projections with sales forecasting, or review pricing to see what is included on the free and paid plans.
Common questions about tracking KPIs and using metrics to manage your team.