Rushabh Shah is co-founder of Soor LLC and leads product strategy at HelloGrowthCRM. He has worked with hundreds of small business sales teams across the USA and India to design CRM workflows that improve pipeline predictability and reduce operational overhead. His focus is on making enterprise-grade revenue operations accessible to teams with under 50 people.
Areas of expertise
Harnish Shah is co-founder of Soor LLC and oversees engineering and growth at HelloGrowthCRM. He brings expertise in AI-driven software architecture and go-to-market systems for B2B SaaS. He has helped early-stage companies scale their sales infrastructure and leads the team building HelloGrowthCRM's AI pipeline, WhatsApp integration, and managed RevOps platform.
Areas of expertise
Soor LLC is a Delaware-incorporated SaaS company that builds HelloGrowthCRM — an AI-powered CRM and managed RevOps platform for small businesses. We hold SOC 2 Type II attestation and are DPDPA-compliant for our Indian customers. Our India operations run through Meru Technosoft Pvt. Ltd., Ahmedabad.
Before HelloGrowthCRM existed, we kept meeting the same business over and over: a founder or small sales team with plenty of demand and no system underneath it. Leads arrived on WhatsApp, phone calls, and web forms; follow-ups lived in someone's memory; and the pipeline was a spreadsheet that was accurate for about a week after each cleanup. The tools built for that problem were either too thin to matter or priced and configured for enterprises with a RevOps department.
So we built the CRM we kept wishing those teams had: one place where a lead is captured, scored, followed up, called, and closed — with WhatsApp treated as a first-class sales channel rather than an afterthought, and AI doing the remembering so reps can do the selling. Everything in the product traces back to a real workflow one of us watched a small business struggle with.
We are a deliberately small team, which shapes how the product gets built. Product decisions come from customer conversations, not committee roadmaps — Rushabh runs a steady loop of calls with sales teams using the product, and the patterns from those calls become the next quarter's priorities. Engineering ships in small, frequent releases under Harnish, so improvements land weekly rather than in disruptive annual overhauls.
The same smallness sets our constraints. We do not chase every feature a larger platform lists; we build the ones that change outcomes for teams under fifty people — faster first response, cleaner pipeline visibility, follow-ups that never depend on memory. When a capability would add setup burden without adding closed deals, it stays out of the product. That discipline is why setup takes 15–30 minutes instead of a consulting engagement, and why the free plan exists: a one-person business should be able to run a real pipeline before paying anything.
Operating across the USA and India also keeps us close to the two markets we serve most. The India team's daily reality — WhatsApp-first buyers, portal leads, price-sensitive SMBs — and the US team's — email sequences, dialer-heavy outbound, SOC 2 security reviews — both feed directly into the same product. You can read more about the company on the about page, see our security and compliance posture on the credentials page, or see what the product costs on the pricing page.