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WhatsApp Follow-Up Sequence Pack(Free Download)
A 7-touch WhatsApp follow-up sequence with message timing, template categories, and re-engagement branches for unresponsive leads.
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Email sequence builder
What's included
A 7-touch WhatsApp follow-up sequence with message timing, template categories, and re-engagement branches for unresponsive leads.
Template specs
Difficulty
Beginner
Setup time1 hour
Best for1–50 seats
IndustryWhatsApp-first sales (India)
Plan required
Free
Updated 2026-06-12
No credit card · Free forever
WhatsApp is where Indian SMB deals actually progress — but most teams send one 'Hi sir, any update?' message and stop. This pack lays out a 7-touch follow-up sequence from first response to close: which message goes out at which interval, which WhatsApp Business API template category each message falls under (marketing vs utility — they are priced differently), and where to branch when a lead goes quiet. Each touch includes the message goal, a copy skeleton you can adapt, and the exit condition that moves the lead to the next pipeline stage. A separate re-engagement branch covers leads silent for 7+ days without resorting to spammy 'gentle reminder' loops. The customisation notes explain how to keep messages inside WhatsApp's template approval rules and when a quick call beats another message. Built to be run manually from any WhatsApp Business app, or automated end-to-end with a CRM's WhatsApp integration.
The Problem This Solves
Leads reply on WhatsApp and then rot there: no defined cadence, every rep improvises follow-ups, marketing-category templates get used where a utility message would do, and silent leads are abandoned instead of re-engaged.
Who It's For
SMB sales teams in India that qualify or close on WhatsApp — real estate, education, D2C, financial services, and agencies.
Use Cases
- Define a team-wide WhatsApp cadence instead of per-rep improvisation
- Cut template costs by using utility-category messages where they fit
- Re-engage leads that went silent after a site visit or demo
- Automate the full sequence via a CRM WhatsApp integration once it works manually
How to Use This Template
- 1
Map your current deals to the 7 touches and note where leads usually go silent
- 2
Adapt each copy skeleton to your product — keep messages under 3 lines
- 3
Submit the marketing-category templates for WhatsApp approval before launch
- 4
Run the sequence manually for two weeks, then automate the touches that worked
- 5
Track reply rate per touch and delete any message that never gets responses
Inside the template: sample data
The exact rows that ship with the WhatsApp Follow-Up Sequence Pack download — replace them with your own records after import.
| Touch | Timing | Goal | Template category |
|---|---|---|---|
| 1. Instant reply | Within 5 min of enquiry | Confirm receipt + one qualifying question | Service (within 24h window) |
| 2. Detail drop | Same day | Send brochure/pricing + propose call slot | Service (within 24h window) |
| 3. Call follow-up | Day 1 after call | Summarise call + confirm next step | Utility |
| 4. Value nudge | Day 3 | Share proof point relevant to their use case | Marketing |
| 5. Deadline frame | Day 5 | Time-bound reason to decide (slot, price window) | Marketing |
| 6. Re-engage | Day 7 silent | One value-led message, no 'any update?' | Marketing |
| 7. Close file | Day 14 silent | 'Should I close your file?' — final exit message | Utility |
Frequently Asked Questions
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