Assess customer health across 6 dimensions. Identify at-risk accounts and prioritize expansion opportunities.
HEALTH SCORE
5.8
Red
Critical
Immediate action required. High churn risk.
HelloGrowthCRM's health scoring and automated alerts help your customer success team identify at-risk customers before it's too late.
What it does
Rates customer health across 6 key dimensions (usage, support, adoption, login, renewal, engagement) on a 0-10 scale each, producing an overall health score.
Why it matters
Health scores predict churn 3-6 months in advance. Proactive intervention on at-risk customers (Red/Yellow) reduces churn by 20-40%.
Definition
Health Score = Average of 6 weighted dimensions. Green (80+) = healthy, Yellow (50-79) = at risk, Red (<50) = critical.
Assumptions
How to interpret your results
Green customers are expansion targets. Yellow customers need customer success intervention. Red customers need executive engagement immediately.
How to improve
Automate health tracking
Integrate usage data, support volume, and login activity into your CRM to auto-calculate health scores weekly.
Trigger interventions
Create workflows: Yellow scores trigger CS outreach; Red scores trigger sales/exec calls.
Build playbooks
Develop specific playbooks for Red and Yellow accounts (e.g., training, custom feature builds, pricing adjustments).