Keyword Research Tool
Generate keyword ideas by intent, industry, and location so you can plan stronger organic traffic campaigns.
Research inputs
Informational
Commercial
Transactional
Comparison
Local
About keyword research planning
What does this tool do?
Builds a structured keyword list across informational, commercial, transactional, comparison, and local search intent buckets.
Why does it matter?
A mixed keyword set gives you better coverage across the buyer journey instead of writing only top-of-funnel content.
Definition
Keyword research is the process of identifying the terms and search patterns your audience uses before they find or buy a solution.
Assumptions
- These ideas are meant for ideation and clustering, not exact volume forecasting.
- Final prioritization should also consider business relevance and content difficulty.
How do you interpret your results?
Start with relevant topics, then validate the strongest ideas using your preferred SEO data tools or internal performance data.
How can you improve your numbers?
Map to funnel stage
Separate educational keywords from evaluation and purchase-intent keywords before building a content plan.
Add local modifiers
If geography matters, combine the main topic with cities, regions, or countries to uncover local opportunities.
What the Keyword Research Tool does
The Keyword Research Tool takes a seed keyword plus an optional industry and location and expands it into five labelled groups: informational, commercial, transactional, comparison, and local. Each group holds five phrase ideas built by combining your seed with the modifier patterns that usually signal that intent - what is, best, buy, versus, near me - so you finish with a structured starting list rather than an undifferentiated pile of variations. The industry and location fields feed only the groups where they make sense, so an empty location does not clutter the informational column.
The grouping is the point. Most small teams write only one kind of page, usually an educational one, then wonder why traffic arrives and never buys. Seeing a single topic split across five intents makes the gaps obvious: you might have three guides and nothing that answers how much does this cost or is this better than the alternative. That map is what turns a keyword list into a content plan somebody can act on.
This tool returns no search volume, no difficulty score, no competition data, and no live search results. It generates ideas from patterns rather than from a search index, so some outputs will be phrases nobody has ever typed. Use it to build the candidate list quickly, then validate the shortlist in whatever data source you trust before you commit a page to any of them. Ideation is fast and cheap; publishing is neither.
How to use the Keyword Research Tool
Enter a seed keyword you could genuinely rank for
Start with the phrase closest to what you sell, such as pest control software or crm automation. A seed that is too broad produces generic groups, and one that is already very narrow produces five columns of near-duplicates.
Add your industry or niche
The industry field appends a for-your-industry qualifier to several ideas in the informational and commercial groups. That is what separates best crm from best crm for logistics, and the second one is usually the page worth writing.
Add a location only if geography matters
The location text feeds the transactional and local groups. Leave it blank for national or product-led topics; filling it in when location is irrelevant just adds noise to two of the five columns.
Read across the intent groups
Compare the five groups against the pages you already have. The group with no matching page is your next piece of work, and for most small businesses it is the commercial or comparison column that is empty.
Shortlist, then validate elsewhere
Pull the eight to ten ideas that map to real buyer questions and check them for volume and difficulty in your usual data source. Discard anything that reads like machine output, because several of them will.
How to read your results
Judge each idea by whether you can picture the person typing it and the page that would satisfy them. What is crm automation has an obvious reader and an obvious answer. A phrase like crm automation providers followed by a country may or may not, depending on your market. The groups are a prompt for that judgement rather than a ranking - an idea appearing in the transactional column does not make it valuable, it only tells you what kind of page it would need.
The mistake to avoid is treating the whole output as a to-do list. Sixty ideas generated in two seconds will include duplicates wearing different clothes and phrases with no audience at all, and writing a thin page for each is how sites end up with a hundred URLs competing against one another. Pick the few that map to genuinely distinct buyer questions and cover the rest as sections inside those pages.
Real-world examples
A logistics software startup planning its first six months of content
The founders had published four explainer posts and had no pipeline from any of them. Running their category term through the tool showed that every page they owned sat in the informational group, with nothing addressing pricing, comparison, or industry-qualified queries. The next six pages came straight out of the two empty columns, and the first comparison page produced their first inbound demo request.
A local accountancy practice building service pages
Entering bookkeeping with the city produced local and transactional phrasings the partners had never used on the site, which had been written entirely in professional language. They kept four of the ideas, discarded the rest as things nobody says out loud, and rewrote two service pages around the survivors. The change was mostly vocabulary, and it took a single afternoon.
An agency strategist scoping a client in an unfamiliar sector
Before the kickoff call she ran three seed terms to sketch how the category might be searched. It was not research and she said so on the call - it was a set of hypotheses to test with the client, which made for a far better first meeting than an empty document and a list of open questions nobody had thought about yet.
Keyword Research Tool — frequently asked questions
Quick answer
Does this keyword research tool show search volume?
- Who should use this keyword research tool