How do you handle the it is too expensive price objection?

Do not discount immediately - that trains prospects to object on price. Instead: acknowledge the concern, quantify the value/ROI, compare to the cost of inaction, and offer flexible payment options. The Feel-Felt-Found technique: I understand how you feel. Other customers felt the same way. What they found was [ROI story].

What is the feel felt found technique in sales?

Feel-Felt-Found is an objection handling framework: I understand how you feel [validate]. Other customers have felt the same way [normalize]. What they found was [share a relevant success story or data point]. It builds empathy before presenting a counter.

How should you handle a not right now timing objection?

Uncover whether it is a real timing issue or a polite brush-off. Ask: What would need to change for it to be the right time? Real timing objections have a specific trigger. If they cannot articulate one, the real objection is likely something else - often need or trust.

Sales Objection Handler

Browse proven response scripts in a dedicated sales objection handler for the most common sales objections. Three strategies for every scenario — ready to copy and customize.

About Objection Handler

What it does

Provides proven frameworks and talk tracks for the 20+ most common sales objections — from 'too expensive' to 'we're happy with our current solution' — with customizable responses.

Why it matters

64% of reps say handling objections is the hardest part of selling. Having pre-built, tested responses turns objections from deal-killers into deal-advancers.

Definition

Objection handling is the process of addressing a prospect's concerns or hesitations during the sales process using empathy, reframing, evidence, and questions to move the conversation forward.

Assumptions

Objections are a sign of interest, not rejection
The best response is often a question, not an answer
Responses should be adapted to the prospect's specific context

How to interpret your results

Use the feel-felt-found framework: acknowledge their concern (feel), share that others felt the same way (felt), and explain what they discovered (found).

How to improve

Anticipate objections proactively
Address common concerns before the prospect raises them
Use social proof
Nothing overcomes objections faster than a similar customer's success story
Practice role-plays weekly
Objection handling is a muscle — it atrophies without regular practice

Type a custom objection

Price Objections

Select an objection

Choose from the list or type a custom objection above to see response strategies.

How HelloGrowthCRM Helps

HelloGrowthCRM's built-in AI assistant surfaces real-time objection-handling suggestions during live calls. Combined with call recording and coaching analytics, your reps get better at handling objections with every conversation — turning “no” into “let's talk more” consistently.