ActiveCampaign Pricing Explained: What You Pay as Your List Grows

Prices and limits above are at the 1,000-contact basis shown on the vendor's plan cards (USD, 21 October 2026 snapshot, read 22 October 2026). The vendor page also lists 500 AI credits on every plan, a 14-day free trial, a 30-day money-back guarantee and no setup fees.

The snapshot was a rendered copy of the page. Every dollar figure above is USD per month, marked "Starts at", billed yearly, for 1,000 contacts. The page also offers BRL, CAD, AUD, EUR and GBP selectors, so a price in another currency may differ. Not shown on the page: a monthly-billing price, the price of the Pipelines and Sales engagement CRM add-ons, the price of SMS and WhatsApp add-ons, the price of extra seats, and any price at 25,000 contacts. We have not filled those gaps from memory.

The vendor page says plainly that monthly price scales with contact list size. Its contact selector runs from 1,000 up to more than 50,000 contacts, and its request forms list ten bands: under 500, 500 to 1,000, 1,000 to 2,500, 2,500 to 5,000, 5,000 to 10,000, 10,000 to 25,000, 25,000 to 50,000, 50,000 to 100,000, 100,000 to 250,000 and over 250,000. You move up a band when your list crosses a boundary, and the page says you can upgrade to the next band or plan without penalties. Two consequences are worth planning for. First, a list you keep growing through ads and lead forms makes your bill grow even if your sales team is the same size. Second, stored contacts count whether or not they engage, so cleaning out inactive records before renewal is the cheapest saving available on any contact-priced tool.

ActiveCampaign began as email marketing automation and added CRM features on top. On the pricing page we read, enhanced CRM is available as an add-on from the Plus plan up (Starter lists no CRM add-on), and features such as lead scoring and win probability are marked as included in the add-on. The page describes "Enhanced CRM" as two add-ons, Pipelines and Sales engagement, sold separately, and shows no price for either. SMS and WhatsApp messaging are also separate add-ons. Ask for all of these in writing before you compare totals. If your team mainly sends campaigns and uses the pipeline lightly, that structure can make sense. If reps work deals, calls and WhatsApp threads all day, the CRM is the main product and you would be pricing the smaller half of the platform first.

The plan cards read "Billed yearly for 1,000 contacts". That tells you the headline number is a yearly-commitment price. The page showed no monthly-billing price, so we cannot state the monthly premium. Our practical advice: ask which price is on your quote, and whether a mid-term move to a higher contact band is billed pro rata or at renewal. The vendor page says there are no setup costs, and offers a 30-day money-back guarantee.

The numbers below are an illustration, not a quote. Assumptions: a 5-person team that sells by phone, WhatsApp and email, with a list of 1,000 contacts. On the ActiveCampaign snapshot the plan that includes five seats is Enterprise at US$145 a month (1,000 contacts, billed yearly). Plus (US$49) includes 1 seat and Pro (US$79) includes 3, so a 5-person team on those plans would need extra seats, and the price of extra seats was not shown. The price of the Pipelines and Sales engagement CRM add-ons was also not shown, so a real ActiveCampaign total with a CRM will be higher than the figures here. For HelloGrowthCRM we use the published US$12 per user per month.

Read the rows in order. With one user at 1,000 contacts, ActiveCampaign Plus (US$49) costs more than a single HelloGrowthCRM seat (US$12), but the two are different products, so the gap says little about value. The rows that matter for budgeting are the last two: at five users the HelloGrowthCRM bill is set by headcount, so growing from 1,000 to 25,000 contacts does not move it, while the ActiveCampaign bill moves with list size by an amount we could not read. If your real need is one marketer sending newsletters to a very large list, ActiveCampaign's model fits that job and a CRM does not replace it.

Choose by the work your team does. If most of your revenue comes from conversations (calls, WhatsApp chats, quotes and follow-ups), the tool should be built around the deal. A deals pipeline, a built-in dialer, WhatsApp automation on Meta's Cloud API and AI lead scoring are part of HelloGrowthCRM. You still get email automation and follow-up sequences, so a lead is not chased by email after it has replied. It is a CRM with an AI layer, not a dedicated newsletter platform, so very large broadcast programmes may still call for a specialist sender.

For a feature-by-feature view see HelloGrowthCRM vs ActiveCampaign, the ActiveCampaign alternative overview, or the ActiveCampaign alternatives list. If you have decided to move, the switch-from-ActiveCampaign guide covers exporting contacts and rebuilding sequences, and our own pricing page lists current plans. A Free plan is available if you want to test the workflow first.

ActiveCampaign plan names, USD prices (Starter $15, Plus $49, Pro $79, Enterprise $145 per month, billed yearly, 1,000 contacts), user and email-send limits, CRM add-on listing, contact selector and the scaling statement: activecampaign.com/pricing, 21 October 2026 snapshot, read 22 October 2026. Not shown there: monthly-billing price, CRM add-on prices, SMS and WhatsApp add-on prices, extra-seat prices and prices at higher contact counts. HelloGrowthCRM: Rs 899 per user per month plus 18% GST (India) and US$12 per user per month, from our pricing page. ActiveCampaign can reprice after the snapshot date, so ask for a written quote at your contact count before you commit to a yearly term.