GrowthOS
Flat credit cost per AI action, plus INR top-up bundle pricing and upgrade nudges. Credits are deducted only after successful AI completion.
| # | AI Action | Credits |
|---|---|---|
| 1 | Email draft | 1 |
| 2 | WhatsApp compose | 1 |
| 3 | Smart search | 1 |
| 4 | Task extraction | 1 |
| 5 | Smart lead routing | 1 |
| 6 | Chat widget reply | 2 |
| 7 | Deal risk analysis | 2 |
| 8 | Lead enrichment | 3 |
| 9 | Company enrichment | 3 |
| 10 | Call summary | 3 |
| 11 | Command chat | 3 |
| 12 | Lead nurturing | 3 |
| 13 | AI voice call | 5 |
| 14 | Quick proposal | 5 |
| 15 | KB extraction | 10 |
| 16 | Blog generation | 10 |
| 17 | Standard proposal | 15 |
| 18 | Deep proposal | 50 |
Credits are flat per action — reserved before the call, charged only on success, and auto-refunded if the AI call fails.
Behind every credit, we meter the exact input and output token counts the model reports on each call — nothing is estimated from character or word counts. Tokens are priced in rupees at a fixed rate card (live provider: Azure OpenAI, GPT-class models).
| Usage type | Rate | Reference |
|---|---|---|
| Input tokens | ₹0.00003 | ~₹30 / million |
| Output tokens | ₹0.00006 | ~₹60 / million |
| Image generation | ₹5.00 | flat / image |
Paid plans bill any usage over the monthly cap at 1.5×; the Free plan hard-stops and prompts an upgrade.
Top-up credits any time on any paid plan. Prices in INR, billed in-app.
💡 Before you buy — check the Growth plan
The Growth plan at ₹899/user/mo includes 2,500 AI credits per user per month, unlimited users, AI lead scoring, built-in dialer, and bulk WhatsApp — all features included. A single 2,500-credit top-up costs ₹1,499. If you buy credits regularly, upgrading to Growth saves money.
| Bundle | Price (INR) | Per Credit | Gross Margin | Upgrade Nudge |
|---|---|---|---|---|
| 100 credits | ₹69 | ₹0.69 | ~96% | Impulse buy for free users trying AI. Paid plans include a far better per-credit rate than this top-up. |
| 500 credits | ₹299 | ₹0.60 | ~96% | Repeat buyer signal — show an upgrade CTA at checkout. |
| 1,000 credits | ₹549 | ₹0.55 | ~96% | Steady monthly top-up habit — trigger: 'Growth gives 2,500/user for just ₹350 more.' |
| 2,500 credits ⭐Best nudge | ₹1,499 | ₹0.60 | ~96% | KEY NUDGE: Growth plan (₹899/user) gives the same 2,500 credits + unlimited users + all features. Show this comparison at checkout. |
| 5,000 creditsUpgrade instead | ₹2,499 | ₹0.50 | ~97% | At ₹2,499 top-up vs. ₹899/user Growth — any team should upgrade instead. Show the maths explicitly. |
Credits are non-expiring on annual plans. Top-up credits on monthly plans expire at end of billing cycle. All prices include GST.
AI Credits are the unit of consumption for AI-powered features in HelloGrowthCRM. Every time an AI feature executes — whether that is scoring a lead, drafting an email, transcribing a call, or generating a WhatsApp reply — the system processes a certain number of tokens through the underlying language model. AI Credits normalize this variable token consumption into a predictable credit cost per action, so you know exactly what each AI operation will cost before triggering it.
The credit system is designed to be transparent and fair. Credits are reserved before each call and only deducted after a successful AI completion — if an operation fails or returns an error, the reserved credits are auto-refunded. This means you are never paying for failed AI requests. Each action has a flat credit price that reflects the work involved: lightweight actions such as an email draft, WhatsApp compose, or smart search cost 1 credit; a call summary, command-chat reply, or lead enrichment costs 3 credits; and heavier long-form jobs such as a standard proposal cost 15 credits, up to 50 for a deep proposal. Behind each credit, usage is metered on the exact input and output tokens the model reports — nothing is estimated from character or word counts.
For most sales teams, the most common credit-consuming actions are email and WhatsApp drafting (1 credit each), lead and company enrichment (3 credits each), and AI call summaries (3 credits per call). A rep who drafts 5 emails, enriches 20 leads, and has 3 calls summarised daily would consume roughly 5 + 60 + 9 ≈ 74 credits per day — well within the 2,500-credit monthly allocation included in the Growth plan. Teams with lighter AI usage typically find the Starter plan sufficient for occasional drafting and enrichment.
The practical guidance on credit management: monitor your team's credit consumption in the first week of using AI features to understand your actual usage pattern, then compare that to your plan's monthly allocation. Most teams underestimate how much they will use AI once they realize how much time it saves — so upgrading from Starter to Growth is a common step within the first two months. The in-app credit dashboard shows remaining credits in real time, and automated alerts notify admins when consumption reaches 80% and 95% of the monthly allocation.
Start free with 50 credits — no card required. Upgrade to Growth to unlock 2,500 credits/user/month plus the full AI CRM stack.