GrowthOS
AI Credits
Flat credit cost per AI action, plus INR top-up bundle pricing and upgrade nudges. Credits are deducted only after successful AI completion.
Credit Cost per Action
| # | AI Action | Credits |
|---|---|---|
| 1 | Email draft | 1 |
| 2 | WhatsApp compose | 1 |
| 3 | Smart search | 1 |
| 4 | Task extraction | 1 |
| 5 | Smart lead routing | 1 |
| 6 | Chat widget reply | 2 |
| 7 | Deal risk analysis | 2 |
| 8 | Lead enrichment | 3 |
| 9 | Company enrichment | 3 |
| 10 | Call summary | 3 |
| 11 | Command chat | 3 |
| 12 | Lead nurturing | 3 |
| 13 | AI voice call | 5 |
| 14 | Quick proposal | 5 |
| 15 | KB extraction | 10 |
| 16 | Blog generation | 10 |
| 17 | Standard proposal | 15 |
| 18 | Deep proposal | 50 |
Credits are flat per action — reserved before the call, charged only on success, and auto-refunded if the AI call fails.
How usage is metered
Behind every credit, we meter the exact input and output token counts the model reports on each call — nothing is estimated from character or word counts. Tokens are priced in rupees at a fixed rate card (live provider: Azure OpenAI, GPT-class models).
| Usage type | Rate | Reference |
|---|---|---|
| Input tokens | ₹0.00003 | ~₹30 / million |
| Output tokens | ₹0.00006 | ~₹60 / million |
| Image generation | ₹5.00 | flat / image |
Paid plans bill any usage over the monthly cap at 1.5×; the Free plan hard-stops and prompts an upgrade.
Buy AI Credits — India (INR)
Top-up credits any time on any paid plan. Prices in INR, billed in-app.
💡 Before you buy — check the Growth plan
The Growth plan at ₹899/user/mo includes 2,500 AI credits per user per month, AI lead scoring, built-in dialer, and bulk WhatsApp — all features included. A single 2,500-credit top-up costs ₹1,499. If you buy credits regularly, upgrading to Growth saves money.
| Bundle | Price (INR) | Per Credit | Gross Margin | Upgrade Nudge |
|---|---|---|---|---|
| 100 credits | ₹69 | ₹0.69 | ~96% | Impulse buy for free users trying AI. Paid plans include a far better per-credit rate than this top-up. |
| 500 credits | ₹299 | ₹0.60 | ~96% | Repeat buyer signal — show an upgrade CTA at checkout. |
| 1,000 credits | ₹549 | ₹0.55 | ~96% | Steady monthly top-up habit — trigger: 'Growth gives 2,500/user for just ₹350 more.' |
| 2,500 credits ⭐Best nudge | ₹1,499 | ₹0.60 | ~96% | KEY NUDGE: Growth plan (₹899/user/mo) gives the same 2,500 credits plus every feature. Show this comparison at checkout. |
| 5,000 creditsUpgrade instead | ₹2,499 | ₹0.50 | ~97% | At ₹2,499 top-up vs. ₹899/user Growth — any team should upgrade instead. Show the maths explicitly. |
Credits are non-expiring on annual plans. Top-up credits on monthly plans expire at end of billing cycle. All prices include GST.
What are AI Credits and how do they work?
AI Credits are the unit of consumption for AI-powered features in HelloGrowthCRM. Every time an AI feature executes — whether that is scoring a lead, drafting an email, transcribing a call, or generating a WhatsApp reply — the system processes a certain number of tokens through the underlying language model. AI Credits normalize this variable token consumption into a predictable credit cost per action, so you know exactly what each AI operation will cost before triggering it.
The credit system is designed to be transparent and fair. Credits are reserved before each call and only deducted after a successful AI completion — if an operation fails or returns an error, the reserved credits are auto-refunded. This means you are never paying for failed AI requests. Each action has a flat credit price that reflects the work involved: lightweight actions such as an email draft, WhatsApp compose, or smart search cost 1 credit; a call summary, command-chat reply, or lead enrichment costs 3 credits; and heavier long-form jobs such as a standard proposal cost 15 credits, up to 50 for a deep proposal. Behind each credit, usage is metered on the exact input and output tokens the model reports — nothing is estimated from character or word counts.
For most sales teams, the most common credit-consuming actions are email and WhatsApp drafting (1 credit each), lead and company enrichment (3 credits each), and AI call summaries (3 credits per call). A rep who drafts 5 emails, enriches 20 leads, and has 3 calls summarised daily would consume roughly 5 + 60 + 9 ≈ 74 credits per day — well within the 2,500-credit monthly allocation included in the Growth plan. Teams with lighter AI usage typically find the Starter plan sufficient for occasional drafting and enrichment.
The practical guidance on credit management: monitor your team's credit consumption in the first week of using AI features to understand your actual usage pattern, then compare that to your plan's monthly allocation. Most teams underestimate how much they will use AI once they realize how much time it saves — so upgrading from Starter to Growth is a common step within the first two months. The in-app credit dashboard shows remaining credits in real time, and automated alerts notify admins when consumption reaches 80% and 95% of the monthly allocation.
Which plan fits your AI usage?
A practical way to decide: estimate one rep's typical day against the rate card above. A rep who occasionally drafts an email or WhatsApp message and runs a few smart searches uses under 10 credits a day — the Free plan's 50 monthly credits cover a light trial of the AI features, and a small top-up bridges the gap while you evaluate. A rep who drafts follow-ups daily, enriches new leads, and gets AI call summaries after every call lands around 50–100 credits a day; that is squarely Growth territory, where 2,500 credits per user per month are included alongside AI lead scoring, the dialer, and bulk WhatsApp. Teams running AI voice calls, proposal generation, or blog content at volume should look at Enterprise, where the 10,000-credit allocation and 3-month rollover absorb spiky months without top-ups.
If you are unsure, run the numbers in the usage and cost calculator with your team size and expected AI intensity, or compare all tiers on the pricing page. The general rule holds across every scenario we see: one-off top-ups are fine for genuinely occasional use, but any team buying credits monthly is paying more per credit than the Growth plan charges for the same allocation with the full feature set included.
AI Credits FAQ
- When are credits deducted?
- Credits are deducted only after successful AI completion.
- How many credits do paid plans include?
- Free Plan: 50 credits/month total. Growth (₹899): 2,500 credits/user/month. Enterprise: 10,000 credits/user/month with 3-month rollover.
- How are token-heavy features handled?
- Actions like transcription, proposal generation, and long-form content consume more credits because they process higher token volumes.
- Can I buy credits and use them on any plan?
- Yes — credit top-ups are available on any paid plan (Growth or Enterprise). Free Plan users must upgrade to a paid plan to purchase additional credits.
- Is it cheaper to buy credits or upgrade to Growth?
- If you buy 1,000+ credits per month, Growth (₹899/user/mo, 2,500 credits included) is almost always better value — you also get AI lead scoring, built-in dialer, bulk WhatsApp/SMS included.
- Do unused credits roll over?
- Included plan credits reset monthly. Top-up credits are non-expiring on annual plans; on monthly plans they expire at the end of the billing cycle.
Ready to put AI to work?
Start free with 50 credits — no card required. Upgrade to Growth to unlock 2,500 credits/user/month plus the full AI CRM stack.