GrowthOS
Top 10 AI actions with standardised credit usage, plus INR top-up bundle pricing and upgrade nudges. Credits are deducted only after successful AI completion.
| # | AI Action | Avg Tokens | Credits |
|---|---|---|---|
| 1 | AI Lead Score (per lead) | ~500 | 1 |
| 2 | AI Lead Enrich (per lead) | ~800 | 2 |
| 3 | Auto-Enrich on Creation | ~800 | 2 |
| 4 | AI Lead Intelligence | ~600 | 1 |
| 5 | AI Enrich Company | ~700 | 2 |
| 6 | AI Email Draft | ~1,200 | 10 |
| 7 | AI Sales Assistant Chat (per msg) | ~800 | 3 |
| 8 | WhatsApp AI Reply | ~500 | 5 |
| 9 | AI Subject Line A/B Test | ~400 | 8 |
| 10 | Call Transcription + Summary | ~2,000 | 20 |
1 credit ≈ 500 tokens (base rate). Heavier actions use higher credits due to larger prompts and outputs.
Top-up credits any time on any paid plan. Prices in INR, billed in-app.
💡 Before you buy — check the Growth plan
The Growth plan at ₹899/user/mo includes 2,500 AI credits per user per month, unlimited users, AI lead scoring, built-in dialer, and bulk WhatsApp — all features included. A single 2,500-credit top-up costs ₹1,499. If you buy credits regularly, upgrading to Growth saves money.
| Bundle | Price (INR) | Per Credit | Gross Margin | Upgrade Nudge |
|---|---|---|---|---|
| 100 credits | ₹69 | ₹0.69 | ~96% | Impulse buy for free users trying AI. Starter plan implicit rate is ₹0.495 — this costs more. |
| 500 credits | ₹299 | ₹0.60 | ~96% | Repeat buyer signal — show an upgrade CTA at checkout. |
| 1,000 credits | ₹549 | ₹0.55 | ~96% | Steady monthly top-up habit — trigger: 'Growth gives 2,500/user for just ₹350 more.' |
| 2,500 credits ⭐Best nudge | ₹1,499 | ₹0.60 | ~96% | KEY NUDGE: Growth plan (₹899/user) gives the same 2,500 credits + unlimited users + all features. Show this comparison at checkout. |
| 5,000 creditsUpgrade instead | ₹2,499 | ₹0.50 | ~97% | At ₹2,499 top-up vs. ₹899/user Growth — any team should upgrade instead. Show the maths explicitly. |
Credits are non-expiring on annual plans. Top-up credits on monthly plans expire at end of billing cycle. All prices include GST.
AI Credits are the unit of consumption for AI-powered features in HelloGrowthCRM. Every time an AI feature executes — whether that is scoring a lead, drafting an email, transcribing a call, or generating a WhatsApp reply — the system processes a certain number of tokens through the underlying language model. AI Credits normalize this variable token consumption into a predictable credit cost per action, so you know exactly what each AI operation will cost before triggering it.
The credit system is designed to be transparent and fair. Credits are only deducted after a successful AI completion — if an operation fails or returns an error, no credits are consumed. This means you are never paying for failed AI requests. The credit cost for each action reflects the actual computational work involved: a simple lead score that processes 500 tokens costs 1 credit, while a call transcription and summary that processes 2,000 tokens costs 20 credits. The relationship between tokens and credits is fixed at approximately 500 tokens per credit.
For most sales teams, the most important credit-consuming actions are AI lead scoring (1 credit per lead), AI email drafting (10 credits per draft), and call transcription with summary (20 credits per call). A rep who qualifies 20 leads per day, drafts 5 emails, and has 3 calls transcribed daily would consume approximately 95 credits per day — well within the 2,500-credit monthly allocation included in the Growth plan. Teams with lower AI usage typically find the Starter plan (200 credits/user/month) sufficient for basic lead scoring and occasional email drafting.
The practical guidance on credit management: monitor your team's credit consumption in the first week of using AI features to understand your actual usage pattern, then compare that to your plan's monthly allocation. Most teams underestimate how much they will use AI once they realize how much time it saves — so upgrading from Starter to Growth is a common step within the first two months. The in-app credit dashboard shows remaining credits in real time, and automated alerts notify admins when consumption reaches 80% and 95% of the monthly allocation.
Start free with 50 credits — no card required. Upgrade to Growth to unlock 2,500 credits/user/month plus the full AI CRM stack.